Bronner Bros. International Beauty Show Goes Back to its Roots
Largest multi-cultural beauty event in the U.S. revamps legendary tradeshow to focus on education and engagement for the next generation of industry professionals
The 68th Mid-Winter Bronner Bros. International Beauty Show was held on February 21-23, 2015 in Atlanta at the Georgia World Congress Center. With more than 15,000 attendees and 400 exhibitors, the Bronner Bros. International Beauty Show maintains a commanding presence in the beauty industry and is the largest gathering of multicultural beauty professionals in the United States.
Since its inception, a member of the Bronner Family has led the charge to ensure a successful Bronner Bros. International Beauty Show. For the 2015 show, James Bronner, the youngest brother of the Bronner family, filled this role. He also serves as part-owner and director of technology for the company.
“This year, the Bronner Bros. International Beauty Show will reflect a new vision for our role in the beauty industry,” said James Bronner, senior vice president, trade show operations. “After 68 years in business, Bronner Bros. is still family-owned and I am honored to serve in this leadership capacity as we continue to set the standard for excellence in the beauty business. What’s old is now new again at Bronner Bros.—a focus on education, innovation, and elevation of the multicultural beauty business. We have an amazing show planned and I look forward to connecting with our attendees and exhibitors in the coming weeks.”
Bronner Bros. re-imagined how they present their iconic beauty show by going back to its roots of education and empowerment. Founded in 1947, the company and subsequent trade show sprang from a series of weekly meetings hosted by the original Bronner Brothers, Dr. Nathaniel H. Bronner, Sr. and Arthur E. Bronner, Sr., for Atlanta cosmetologists looking to improve their skills. As such, every aspect of this years’ mid-winter show was retooled solely with the instruction and professional development of attendees in mind—from a user-friendly website, online registration and self-service kiosks, to a revamped show floor and main stage features, as well as the education offerings, new show partners and evening events.
For the first time, Bronner Bros. International Beauty Show was open to licensed beauty industry professionals and cosmetology students only.
Show pass holders had the opportunity to attend a variety of dynamic educational courses on business, manufacturers, weaving, skincare, makeup, cutting, coloring, barbering and nails at no additional charge on a first-come, first-serve basis. Some of these complimentary classes included:
• Growing a Successful and Profitable Business
• Razor Cutting on Highly Textured Hair with Paparazzi Finishing
• Goal Minder’s Mentorship and Coaching
• Advanced Technology of Haircare
• Mastering Your Mechanical Shears
• Cinema Secrets
Hands-on education and select education courses were also available for an additional fee and were limited by capacity. Attendees could also glean insights from a wide range of industry experts. Special guests included, but were not limited to:
• Johnny Wright, Artistic Director, Softsheen-Carson Professional; Stylist for First Lady Michelle Obama
• Kim Kimble, Celebrity Stylist, Beauty Mogul, Star of WE TV’s “LA Hair”
• Ming Lee, Celebrity Stylist, Owner of Snob Life Studio
• James Harris, Beauty Industry Icon
• Dr. Ali N. Syed, Founder and President, AVLON
• Cherry Brown, Celebrity Makeup Artist
• Lynn Yafchek, Platform Artist, Andis
Back by popular demand, competitions with cash prizes and product giveaways were once again held throughout the show. Included among these attractions were: Name Your Face Makeup, Cut Master, Nail Art, the Andis Total Look Barber Competition, Champions of Weave, Battle of the Schools and Student Mannequin. To learn more about the Bronner Bros. International Beauty Show, visit www.bronnerbros.com.
