- Company Name: Carol’s Daughter
- Years in Business: 33 years (founded in 1993 in Lisa Price’s Brooklyn kitchen)
- Website/Social Media: carolsdaughter.com | Instagram, Facebook & TikTok: @iamlisaprice @carolsdaughter
- Your Name/Role: Lisa Price, Founder, President & Owner
What does giving back mean to your company?
Carol’s Daughter started in my kitchen in Brooklyn, but it truly grew out of family and community. From the beginning, I understood that many of the opportunities I had were made possible by the people around me. I’ve always felt a responsibility to create those same opportunities to support others.
In the early days, I partnered with a neighborhood church and employed people getting a second chance at life, including survivors of domestic violence, formerly incarcerated young people, and young adults transitioning out of foster care. Giving back has never been separate from the business; it has always been part of who we are.
Today, that means using the platform, resources, and relationships we’ve built to show up for the communities that made Carol’s Daughter possible. Through Love Delivered, supporting families, and creating meaningful opportunities, we believe we have a responsibility to do more. Giving back isn’t simply something we can do; it is an intentional part of our mission to pour back into the communities that have poured so much into us.
How do you encourage your employees or business partners to participate in the causes your company cares about?
I’ve always believed people are more likely to give their time and energy to something when they understand why it matters. With Love Delivered, we wanted our employees to do more than know about our work addressing the Black maternal health crisis. We wanted them to understand the issue and feel connected to it.
We invite our team to educational webinars and advocacy trainings, giving them opportunities to learn directly about the challenges Black families face during pregnancy, birth, and postpartum. We also bring our partners into the conversation because the work is stronger when we all contribute.
One of the most rewarding parts has been seeing our team personally embrace Love Delivered. Many of us have our own birth stories; some difficult, others made better because of the understanding gained through this partnership. Team members have shared that what they learned through Love Delivered changed how they thought about their own birth plans and experiences.
That’s when you know the work has moved beyond a company initiative. It has become something people genuinely care about.
Can you tell us about your company’s community involvement this year and some of the ways you’ve worked to make a difference?
This year, we continued our work through Love Delivered, our Black maternal health initiative with the Mama Glow Foundation. We launched in April 2021, and I’m especially proud of that longevity because I never wanted this to be a moment in time.
We committed $225,000 over three years to help improve birth outcomes for Black families. This year, that included doula grants providing free, Mama Glow-trained doula support to pregnant and postpartum people across the NYC metro area, Miami, Los Angeles, Atlanta, New Orleans, and Washington, D.C. That funding has now supported more than 120 births.
We also donated more than 30,000 Carol’s Daughter hair and body care kits to new families through New York-Presbyterian and continued our public awareness and advocacy efforts, reaching hundreds of millions of people as we work toward engaging 100 million people and 10,000 advocates around this issue.
I don’t think about Love Delivered only in terms of numbers. I think about the families behind them and the people who had an advocate beside them during one of the most important and vulnerable moments of their lives. That’s what makes this work personal for me.
What is one lesson your company has learned through its community involvement that you hope to carry forward?
The biggest lesson for me is that meaningful change takes time, and it takes listening.
I learned that long before Love Delivered. When Carol’s Daughter was starting out, I was fortunate to have people and institutions in my community believe in me and create opportunities for me. I’ve never forgotten that. It’s why I believe so strongly in creating opportunities for others and ensuring that the people closest to an issue have a voice in addressing it.
When we launched Love Delivered, we knew we wouldn’t solve the Black maternal health crisis with one check or campaign. We committed to the long term and partnered with people who live and breathe this work. Working with doulas, midwives, and the Mama Glow Foundation helped us understand where our resources could make the greatest difference.
That’s what I want us to carry forward: listen first, build real partnerships, and stay committed even when the spotlight moves elsewhere. Success isn’t just how many people saw a campaign; it’s whether we actually made someone’s experience better.
In what ways can businesses in the beauty and personal care industry use their influence to make a positive difference?
Beauty is incredibly personal. People invite us into their homes, routines, and, in many ways, their lives. That creates a level of trust and influence we should never take for granted.
Beauty brands have a responsibility to use that influence for more than selling products. We can educate people, bring visibility to issues that deserve attention, put marketing dollars behind meaningful causes, and support the organizations and experts already doing the work in those communities.
For me, that is a natural extension of what Carol’s Daughter has always been. I started this company surrounded by family and community, and I was fortunate to have people who opened doors for me. I’ve always wanted to do the same for others.
Love Delivered allows us to use the influence we’ve built as a beauty brand to help ensure Black birthing people, mothers, and families have access to support, advocacy, and resources when they need them most.
If we’ve been given a platform, I believe we should use it to lift other people up. That has always been the spirit of Carol’s Daughter.
