CHARITY STORY: Stylecraft / Gamma+

Company Name:
STYLECRAFT, LLC.

Years in Business:
9 years (since 2017)

Website/Social Media:
www.stylecraftus.com

Instagram:
stylecrafthair, gammaplushair, stylecraftpro, gammaplusna, stylecraftegammaeducation

TikTok:
gammastylecrafthair, gammastylecraftpro

YouTube:
gammastylecraftpro

Your Name/Role:
Peter Giannone, Group Vice President

What does giving back mean to your company?
Giving back at StyleCraft means using our success, products, time, and resources to make a meaningful difference in the communities that support us. We are passionate about helping causes close to our hearts, including the barber and beauty industry, education, families in need, and other causes. Ultimately, giving back is about staying connected and using the StyleCraft platform to positively impact people and communities locally, nationally, and around the world.

How do you encourage your employees or business partners to participate in the causes your company cares about?
We encourage employees and business partners to get involved through volunteer opportunities and fundraising events. Our goal is to make giving back a shared part of the StyleCraft culture.

Can you tell us about your company’s community involvement this year and some of the ways you’ve worked to make a difference?
Sure, we donated monetary and product donations to both local and national causes. You can find some of those donations on our website at www.stylecraftus.com/charity.

What is one lesson your company has learned through its community involvement that you hope to carry forward?
One lesson we’ve learned is that giving back is most meaningful when we are personally involved. Seeing the impact firsthand has inspired us to continue participating where we can.

In what ways do you believe businesses in the beauty and personal care industry can use their influence to make a positive difference in their community?
Businesses in the beauty and personal care industry have a great opportunity to inspire and support the next generation. By educating students early, creating opportunities, and showing appreciation for everyone from stylists and barbers to consumers, we can uplift one another and strengthen the industry and our communities together.


OTC Beauty Magazine offers useful business tips and effective selling tools to boost revenue and customer traffic for OTC retailers. The magazine also provides invaluable product knowledge, industry news and insights for retail store owners, manufacturers, distributors and professionals in the barber and beauty supply industry. Contact us: editor@otcbeautymagazine.com

Read the latest issue of
OTC Beauty Magazine

September 2026

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