Trusted hair care leader Creme of Nature® is excited to expand its portfolio with a new Creme of Nature Clay & Charcoal Collection for women with natural textured hair. Infused with a blend of Moroccan Rhassoul Clay, Activated Charcoal and Bentonite Clay, the new products target consumers who seek beautiful, defined curls with products to cleanse, purify and detoxify hair. The new collection will be available at Walmart and local beauty supply stores starting March 2019.
“Daily use of products and active lifestyles can result in dryness, product buildup and dull, lifeless curls,” said Teneya Gholston, director of marketing for Creme of Nature. “Inspired by one of the most researched online DIY beauty treatments, our new Creme of Nature Clay & Charcoal Collection takes the guesswork out of the process with no mix, no mess and easy to apply products. The new line is an easy three-step process formulated to purify and replenish the natural moisture into the hair, resulting in beautiful popping curls.”
Individually, Rhassoul Clay is known to reduce dryness and restore moisture, Activated Charcoal effectively purifies hair, while Bentonite Clay detoxifies and restores hair balance by removing buildup. This detox and softening product line will thoroughly cleanse the hair while enhancing curl definition and curl clumping; ultimately, leaving your hair living its best life!
All products have been formulated without petrolatum or mineral oil and contain high-quality ingredients, resulting in healthy-looking and clean hair for better management and styling.
Creme of Nature Clay & Charcoal hair care collection, made with Moroccan Rhassoul Clay, Bentonite Clay, Activated Charcoal, Apple Cider Vinegar and Aloe Vera, includes:
- Creme of Nature Clay & Charcoal Pre-Shampoo Detoxifying Clay Mask 11.5 Oz. (SRP $6.48) – Detoxifies by removing buildup and infuses deep moisture.
- Creme of Nature Clay & Charcoal Soften & Moisture Replenish Shampoo 12 Oz. (SRP $5.48) – Gently cleanses without stripping hair of its natural moisture and controls frizz.
- Creme of Nature Clay & Charcoal Soften & Moisture Replenish Conditioner 12 Oz. (SRP $5.48) – Enhances natural shine and softness.