Fall is officially here, and winter is just around the corner. The dropping temperatures, the changing leaves, the shelves lined with Halloween decorations … all signs that summer has left us long behind. Colder weather means an adjustment to your customer’s hair and skin care routine, too. As the weeks go on, the outside air becomes thin and dry. Not to mention, turning on the heat in your house quickly zaps away any remaining moisture. You’ll find more and more consumers looking for products that are able to go above and beyond the standard promises of hydration, and those with natural hair are no exception. In fact, when it comes to natural hair, you should take the initiative and steer customers toward items that can provide extra protection and rescue their hair from dryness, frizz and breakage.
Jamaican Mango & Lime® is always on hand to help. You know they offer amazing hair treatments with their Pure Naturals with SmoothMoisture® line, and can soothe skin and scalp irritation with their assortment of Jamaican Black Castor Oils. Instead of simply recommending one product to your customer, shake things up. Impress your customers by suggesting a new hair care tip featuring two Jamaican Mango & Lime® offerings that will help attract and trap moisture during these cold, dry months.
While talking with your customers, let them know that they can mix a generous helping of Jamaican Mango & Lime® Original Black Castor Oil into the Pure Naturals with SmoothMoisture® Coconut Milk & Honey Moisture Masque before applying it to their hair. Sure, the masque is amazing on its own, but adding the black castor oil creates a miraculous combination that defies dryness and gives hair a light-as-a-feather feeling from root to tip. By leaving the mixture in natural hair for 10-20 minutes, incredible ingredients like Coconut Oil, Shea Butter, Hibiscus Extract and pure Castor Oil have plenty of time to work their magic, effectively sealing moisture into each strand. Hair will look healthier, feel softer, and be strong enough to take on the cool, blustery weather.
Moisture can give dry hair the muscle it needs to stay manageable, but depending on hair type and texture it might not always be enough. If you have a customer looking to give their hair an extra dose of nourishment, point them in the direction of the Jamaican Mango & Lime® Jamaican Black Castor Oil with Vitamins A, D and E. This bottled wonder is packed with nutrients to help repair hair follicles and prevent split ends. You can’t get much better than that.
The fall and winter months are a great opportunity to connect with your customers. You might not have as much foot traffic in your establishment because of the weather, but people will be more willing to stick around and shop in order to defrost. Suggesting Jamaican Mango & Lime® items from both lines will not only show off your knowledge of natural hair, but it will signal to your customers that you truly understand their specific cold-weather needs. With great product recommendations and customer service, you’re setting yourself up as a trusted retailer; and a good reputation is priceless.
Meet Shannon Kwit
Shannon Kwit is a marketing copywriter for Universal Beauty Products, Inc. She works closely with the Jamaican Mango & Lime team to help promote natural hair care and education. She also specializes in men’s grooming products and the natural skin care market.