Features and Function: Finding the Right Hair Dryer

I typically write about clippers. However, with men’s styles trending toward shorter tapers or fades on the sides and a longer top slicked back, or styled in a high pompadour, the hair dryer becomes a key tool after the essential clipper work is done. Below are some tips on helping customers find the right hair dryer:


Features to look for:

Compare product features and attachments, such as the concentrator or diffuser that comes with the hair dryer. For example, a diffuser that “locks on” will avoid the embarrassing situation of falling off during use. Ceramic technology offers moist, even heat that penetrates the hair shaft for healthier hair with less frizz. Dryers that contain Tourmaline gemstones help break down water molecules for faster drying, avoiding thermal damage. A “cool shot” button can also help quickly set the style. If customers want to accentuate wavy hair, look for a dryer with a diffuser attachment. Of course look at the price! There are dryers on the market with many of the same technologies that high-end dryers have, but without the three-figure price tag that can scare away customers. The Andis Pro Dry+ is a good example of a dryer that has these features. Plus, it has two speed/heat settings to help you achieve any style your customer desires.


Using different settings:

Low and medium heat settings work best for slightly damp and fine hair – or aid in drying hair product applied to dry hair.

High heat settings work best for blow dry styling with the goal of shaping the hair shaft and for drying thick hair.

Cool air settings work best for avoiding discomfort from prolonged heat exposure and for drying styling product on dry hair and locking in style.


Various fan settings work best for different textures of hair. For thick hair, use the higher fan setting. Lower fan settings work best when aiming to avoid changing the hair shape, yet attempting to dry the hair or product applied to the hair.


Motor choices:

AC motor dryers can be heavier than DC motor dryers, but typically are less noisy, more powerful, and have a longer lifespan. The Pro Dry+ mentioned above is an AC motor. DC motor dryers are generally lighter; which is especially beneficial to customers who use a hair dryer for long periods of time. The original Pro Dry model is a DC motor. However, the downside is they typically have a shorter lifespan compared to AC motor dryers. Shoppers should consider the features and pick the tool best suited to his or her needs.

OTC Beauty Magazine offers useful business tips and effective selling tools to boost revenue and customer traffic for OTC retailers. The magazine also provides invaluable product knowledge, industry news and insights for retail store owners, manufacturers, distributors and professionals in the barber and beauty supply industry. Contact us: editor@otcbeautymagazine.com

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May 2024


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