Helping Customers Handle Their Hair During Cold Weather

The colder months have proven to be rough on the hair. A bad hair day can last an entire season with the fall and winter. The air is dry, and natural and curly hair in particular will start to dry up and shrink more than ever. Relaxed hair also becomes dry too, and split ends are excessive at this time for all hair types. While it is important that consumers are prepared, it is even more vital that store owners are equipped to provide hair products and other items that will help them through the hair woes of these seasons.

You are who they depend on to show them what they need to purchase, and why. Products that will help your customers greatly are oils, masques, hot oil treatments, thick deep conditioners and daily leave in conditioners. Ingredients that help are Shea butter, honey and aloe vera. Hats are good for covering up, but you should always suggest they purchase a scarf too, to protect the hair from drying out.


Winter Woes

All types of textures and styles get the cold weather blues. Dry scalp and brittle hair are just a few of the conditions the rigid days bring. You can assist customers who have grown frustrated with hair care during the colder months find some relief. Well-conditioned, trimmed and properly treated hair can still shine through the dull and freezing weather. Product placement and knowledge, especially as the industry expands, can help everyone involved. Customers need to be informed on why they need certain products, as well as the long term benefits. Winter hair care preps hair for the warmer months when customers can be a little more carefree.


On Display

Keep items that will help with protecting strands on display near the front of your store. Again, if you sell wool hats that can damage the hair then promote scarfs, along with deep conditioners to provide all-day protection. Consumers can see some breakage or damage resulting from exposed elastic or plastic components from hats. Even coarse materials can be harsh on the hair. Remind customers as they shop that they need to keep the hair they have covered up moisturized.

Hair products that can coat or condition the hair can be presented as a winter care survival kit; to encourage customers to buy and try everything they see. As the time approaches for the seasons to change it is important that you as a store owner understand how you can keep happy customers. The key is having the right information and the perfect products, making the winter season pleasant for everyone.

고객들의 겨울나기를 돕는법

추운 계절 헤어관리는 어렵습니다. 망한 머리가 가을 겨울 내내 지속되는 경우도 있습니다.  공기가 건조하여 자연적인 곱슬머리는 건조하고 수축되기가 쉽습니다. 직모도 건조해지고, 머리 끝 갈라짐은 모든 머리모양에 공통적으로 발생합니다.  헤어샾 오너들은 고객들의 겨울준비를 위한 아이템과 제품들을 구비하는것이 중요 합니다.

고객들은 특정 제품을 왜 구매해야 하는지 당신에게 문의할것입니다.  고객들에게 권해드릴만한 제품은 오일, 마스크, 고온 오일 트리트먼트, 딥 컨디셔너, 그리고 데일리 컨디셔너입니다.  효과적인 재료로는 시어버터(Shea Butter), 꿀, 그리고 알로에가 있습니다.  모자도 좋지만, 모발이 건조해지는것을 방지 하기 위한 스카프의 구매도 권유해야합니다.


고난의 겨울

 모든 텍스쳐와 스타일에게 겨울은 견디기 쉽지 않은 계절입니다.  건조한 두피와 부서지는 모발과 같은 현상이 일어나기 쉽습니다.  추운 계절 어려움을 겪는 고객들을 도울수 있습니다.  잘 관리되고, 트림되고, 적절하게 손질된 모발은 춥고 단조로운 날씨에서도 빛이 납니다.  각종 헤어 케어 제품에 대한 지식을 갖춤으로서, 모든 사람들에게 이로울수 있습니다.  고객들은 왜 특정한 제품이 필요하고, 그것들이 주는 장기적인 효과에 대해 알아야 합니다.  겨울에 관리를 잘 해두면 따뜻한 계절엔 조금 신경을 덜 써도 됩니다.



 제품들을 가게 전면에 디스플레이 하세요.  말씀드렸듯, 모발 보호용 모자를 판매할시엔 스카프와 딥컨디셔너를 같이 홍보하세요.  고객들은 모자의 노출된 부분이나 플라스틱에 모발이 갈라지고 부서지는것을 보게 될수 있습니다.  거친 재질도 모발에 해가 될수 있습니다.  고객들에게 머리에 항상 수분 보충을 해줘야 한다고 상기 시켜드리세요.

모발을 코팅하거나 컨디셔닝 할수 있는 제품들을 겨울나기 패키지로 소개 해드리면 고객들이 같이 사용해볼 수 있게 됩니다. 샵의 오너로서 어떻게 하면 환절기 고객을 만족시켜 드릴수 있을지를 이해하는것이 중요합니다.  중요한점은 정확한 정보와 완벽한 제품을 갖춤으로 겨울을 모두에게 즐거운 계절로 만드는것입니다.


OTC Beauty Magazine offers useful business tips and effective selling tools to boost revenue and customer traffic for OTC retailers. The magazine also provides invaluable product knowledge, industry news and insights for retail store owners, manufacturers, distributors and professionals in the barber and beauty supply industry. Contact us:

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May 2024


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