In a Heartbeat™

Do you dread washing your hair because you know what will inevitably come next? Well, don’t get all hot and bothered anymore! Not Your Mother’s In A Heartbeat™ Blow Dry Accelerator will reduce your blow-drying time so you don’t feel like you need to take another shower after doing your hair! This paraben free salon formula will detangle and soften, help eliminate frizz, improve humidity resistance and provide thermal protection to the hair…so you and your hair won’t miss a beat!



  • Reduces drying time
  • Provides thermal protection
  • Frizz control
  • Improves humidity resistance
  • Detangles hair
  • Makes hair softer



  • FREE of:
    • Sulfates
    • Parabens
    • Phthalates
    • Dyes
    • Gluten, Nuts & Soy



Prior to blow-drying, spray on wet hair. Comb through for even distribution. Style as usual.

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OTC Beauty Magazine

May 2024


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