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ORS™ Olive Oil Introduces Two Innovative New Products to Meet the Growing Needs of Consumers

ORS™ Olive Oil Curl Stretching Texturizer and ORS™ Olive Oil Zone Relaxer™ now available in stores

Namaste Laboratories, the makers of ORS™ The Original Root Stimulator hair care products, continues to meet the changing needs of consumers. Under its Olive Oil product line, it recently rolled out two ground-breaking new products. ORS™ Olive Oil Curl Stretching Texturizer offers a solution for consumers who want to gently elongate their naturally curly hair for looser curls with easier manageability. The ORS™ Olive Oil Zone Relaxer™ is for consumers who choose to relax targeted sections of their hair verses their entire head.

“At Namaste, we are passionate about the consumer and intently listen to her to ensure that we continue to meet her hair care needs,” said Nicole Ray Robinson, Category Head – Straightening, Maintenance and Hairdress. “Whether relaxed, texturized or natural, we aim to offer her quality products that deliver beautiful, healthier-looking hair and allow her to unapologetically embrace her individuality.”

The innovative ORS™ Olive Oil Curl Stretching Texturizer gently stretches short to medium length naturally curly hair for easy to groom, easy to wear, looser curls. This superior quality texturizer features a proprietary formula and a unique “Mix-It-Yourself” boost of four potent exotic oils from around the globe: Mediterranean Olive Oil for moisture, Brazilian Pequi Oil for smoothing, African Shea Oil for softness, and Egyptian Black Seed Oil for strength.

The game-changing ORS™ Olive Oil Zone Relaxer™ is the first-ever targeted, small section relaxer. This uniquely designed mini application kit provides the perfect amount for small section relaxing and offers easy and precise application via a luxurious crème on crème formula (rich crème relaxer base AND rich crème relaxer activator). Great for small section relaxer users, weave blenders and even semi-naturals, it allows consumers who relax to stay in the right zone whether relaxing their edges, sides or back. Plus, the system is infused with nourishing olive oil to help protect hair during relaxing to deliver smoother, silkier, softer hair with beautiful shine.

“Our new Curl Stretching Texturizer and Zone Relaxer™ serve as examples of how Namaste celebrates and honors the beauty of our consumers regardless of her hairstyle choices,” said Shawn K. Tollerson, Chief Operating Officer. “Whatever hairstyle she chooses…relaxed, natural, extensions, braids, locs, our beauty should be embraced and not stereotyped.”

For more hair care news and tips, please visit or connect on social media at and @ORSHairCare on Twitter and Instagram.




Bronner Bros. Receives City of Atlanta’s Highest Honor for 70th Anniversary

Atlanta Mayor Kasim Reed Presents Phoenix Award to Family Matriarch, Mrs. Robbie Bronner

The Bronner Bros. was recently joined by more than 100 VIPs, business leaders and beauty industry influencers for a special presentation of the Phoenix Award at its southwest Atlanta factory. Presented by Atlanta Mayor Kasim Reed, the family matriarch, Mrs. Robbie Bronner, proudly accepted the city’s highest honor for the 70th anniversary of its semi-annual beauty show. Sons Nathaniel Jr., Bishop Dale, Charles, Bernard, James, their spouses and loyal employees were also in attendance.

After a heartfelt introduction by Arthur Bronner, III, “Mother Bronner” (as she is affectionately called), humored guests with dating advice and the story of how she met her husband—company co-founder, Dr. Nathaniel H. Bronner, Sr. While Mother Bronner has long shunned the public spotlight, she is referred as a woman of faith who quietly has served as a driving force behind the Bronner Bros.’ brand.

“From the very beginning, my father had a clear vision,” said James Bronner, SVP of trade show operations. “To uplift our community by creating business opportunities and a platform for celebrating African American beauty. It is quite an honor to be recognized and witness our mother accept the equivalent to the key to the city.”

Immediately following the formal presentation, guests mingled while enjoying refreshments. Mayor Reed was also given a behind-the-scenes tour of the factory. The state-of-the-art facility is located next door to the future home of Bronner Bros.’ new international headquarters, which will open its doors later this year.

“Because of Bronner Bros., today thousands of stylists, barbers, and multicultural beauty brands can have a seat at the table,” added show manager, Erika Respress. “As we celebrate 70 years of excellence in beauty, we are grateful to be a part of such a rich legacy and remain committed to ensuring its continued success.”



Eastern Buying Conference Takes the Hilton Meadowlands by STORM

The 2017 Eastern Buying Conference (EBC) Show was expanded to accommodate additional booths from 2016 to 2017. This year EBC, held April 1-2, was hit by a storm! Newark Airport shut down and other airports had delayed flights. Our manufacturers were having a difficult time traveling to the show. Thankfully, everything worked out, and everyone arrived at the show safely. Friday night the Association held a Manufacturer and Manufacturer Rep. get-together. It was well attended and everyone had a great time.

Saturday and Sunday everyone was provided a hot breakfast and a delicious lunch. The attendees lined up before 9 AM at the show entrance to get in and get down to business. The show’s overall attendance was up.

Saturday the Association hosted a very nice dinner for all. The after party, with DJ Mister Mike, was held in the Hilton’s Private Dining Room for many who danced late into the night.  Anyone who wanted to watch the Final Four games had space reserved right next door in the Hotels Bergen Social Restaurant with 8 big screen TVs. There was late night networking and fun for everyone.

Our 2018 show will be held at the Hilton Meadowlands, Saturday and Sunday April 14- 15. Be sure to save the date! As always, we would like to thank everyone for their support of the show.




Urban Call Briefs Returns to OTC Beauty Magazine

Many of you OTC Beauty Magazine readers may remember a regular column article we featured in years past referred to as “Urban Call Briefs.” Well, we have great news for you: the column is returning! Beginning in next month’s issue the Urban Call segment will return in full force, still authored by industry veteran and Global Beauty Alliance board member/convener, Lafayette Jones. Jones has fantastic plans in store for the remainder of this year and is eager to provide our readers with invaluable industry information. This inaugural 2017 column article will be a leadership profile article featuring panelists of the ECRM Las Vegas Multicultural Beauty Section. You don’t want to miss it!

If you have any input to share, or are interested in participating in the column feel free to contact Lafayette Jones at




Coty Professional Beauty Launches Branded Education Apps for Stylists

Coty Professional Beauty has released a fresh line-up of education apps for Wella Professionals, Sebastian Professional, Nioxin, Clairol Professional and Kadus Professional. The new brand specific apps now available for download on Apple iTunes Store and Google Play, allow each brand in the portfolio to maintain their unique brand identity with their stylist fans and provide quick access to on-trend tutorials, featuring some of the best hairstylists in the world.

Not only does each application offer 24-hour access to education, the apps can be utilized by salon owners as a learning tool for their teams. With the ability to assign lessons to team members, salons can use the branded app of their choice to track team members’ progress and success. The ability to create a digital curriculum specific to a salon’s training needs makes these apps a unique resource. From product knowledge to collection basics to new techniques, these branded apps are the perfect addition to in-salon education from your preferred brand.

“We are excited to expand our Digital Education program across our Coty Professional Beauty Professional Hair Portfolio to help reach and delight stylists where they shop, learn, work and seek education” notes Jeff Pierce, Coty Professional’s Director of Virtual Education for North America.

As a stylist, Jeff knows firsthand the importance of staying in touch with trends, techniques and what’s relevant for clients. “There are a lot of places where you can go for inspiration, but it’s most important to know how to achieve the results you see on Instagram or Snap Chat.”

Another unique element of each app is the “Ask the Experts” feature. With digital learning, a stylist is essentially on his or her own if they have a question, however Wella Professionals, Sebastian Professional, Nioxin, Clairol Professional and Kadus Professional apps offer the ability to chat with a brand expert. With a tap of a button, a stylist can ask brand experts anything from a question about color formulation in Wella Professionals to which Nioxin System Kit to recommend to their client, or what are the best Sebastian products to cocktail for curly hair.

“It’s important to us that we stay true to what the stylist needs in terms of content and how they access that content. These apps were designed by a stylist, and used by our own stylists every day to enable our best-in-class education team across North America. While there are many functionalities and enhancements that will come over the next months, one thing will always remain true: our apps will feature the latest education content to build the required skills and inspire the artistry of hairdressing,” says North America Creative Director Carole Protat.

App Features:

  • Tutorials and Step-by-Step Videos
  • Sharable brand literature including Product Knowledge, Swatch books, Trends and More
  • Live Customer Service through ‘Ask The Experts’ (Monday through Friday, 8:30 AM – 6:30 PM CST)
  • A selection of Virtual Seminars led by Top Artists
  • Tips, Tricks and Techniques From the Industry’s Best Hairdressers
  • Set Goals and Measure Your Results
  • Assign Homework
  • Enroll in Education Playlists




Carol’s Daughter Debuts “Born in Brooklyn. Made with Love” Television Campaign

Brand partners with women-led agency TAG Creative to showcase inclusivity for all women

Carol’s Daughter, a premier multi-cultural beauty brand with pioneering heritage in the natural beauty movement, unveiled it’s first-ever television broadcast commercial! The launch of the campaign marks a monumental step into the exciting period of growth, expanded innovation and brand development.

The 30-second ad, featuring Carol’s Daughter Founder Lisa Price, showcases the rich history of the brand: “Born in Brooklyn. Made with Love.” It spotlights the diverse portfolio of naturally made products from the most beloved and best-selling Carol’s Daughter collections, including: Black Vanilla, Hair Milk, Almond Milk, and Sacred Tiare—all made with love as the first ingredient. Created to cater to the needs of multiple varieties of hair types and concerns, these recipes are blended for everyone’s unique beauty.

“I began Carol’s Daughter in my Brooklyn kitchen more than two decades ago, and I couldn’t be more excited and proud to see how far the brand has come,” says Lisa Price, Carol’s Daughter Founder. “My mission has always been to inspire and empower women, and provide high-quality, accessible product solutions for every hair type. To have my story, which all started with hand-crafted recipes in my kitchen, be shared with millions of people in their own homes is truly a dream come true.”

“Carol’s Daughter is a brand driven by a mission to encourage all women to embrace and love their individual beauty,” says Ana Maria Alonso Viola, Vice President, Marketing, Carol’s Daughter. “The launch of the brand’s first commercial truly underscores the exponential amount of growth, influence and expertise we have in the multi-cultural consumer segment, and celebrates the beauty of all women and hair types.”

Carol’s Daughter partnered with award-winning women-led advertising agency, TAG Creative, to develop the brand’s first television commercial. Founded by Gina Delio and Terry Rieser, TAG Creative has forged powerful emotional connections with image-driven clients and audiences for more than 15 years.

Carol’s Daughter worked collaboratively with TAG to create an empowering campaign inspired by its nostalgic Brooklyn roots and Lisa’s artisanal approach to the brand that emphasizes the power and influence of love in every product.

“Our visual inspiration for the creative came from Lisa’s wonderful product recipes,” says Gina Delio, Chief Creative Officer of TAG Creative. “And we wanted to express inclusivity for all women. These products and ingredients are great for everyone and every type of hair. Carol’s Daughter has always had diversity at the heart of the brand; it’s the centerpiece of who they are, and we wanted to communicate that.”

For more information about Carol’s Daughter, visit or follow on Instagram, Facebook, Twitter and YouTube.




Cosmoprof North America to Donate Trees Honoring each ‘Green’ Exhibitor to National Forest

As part of Cosmoprof North America’s (CPNA) ongoing commitment to sustainability, and in celebration of Earth Day on April 22, CPNA is proud to collaborate with A Living Tribute to plant a tree in honor of each exhibitor participating in Discover Green and Discover Green leaf at this year’s exhibition July 9-11 at Mandalay Bay Convention Center in Las Vegas. New trees will be planted in the exhibitors’ names in the Tahoe National Forest. Each tree will help create clean drinking water and expand wildlife habitat.

For more information on CPNA, please visit or contact us at




2nd Annual 2017 ECRM Multicultural Update Educational Event

An educational panel discussion entitled “Expanding Beauty Industry Horizons – Understanding the New Fundamentals” will be held Wednesday, June 7 at 5:30 PM at the Red Rock Casino and Resort in Las Vegas. This discussion coincides with the ECRM Skin, Bath, Cosmetics and Fragrance Suppliers/Suppliers of Hair Care, Multicultural Hair, Hair Color, Hair Accessories, Hair Appliances and Tools event, and will provide actionable insights and information to help buyers and sellers grow their beauty businesses. The three panelists taking place in the discussion are Michelle Breyer, CEO of TextureMedia; Sandra Miller Jones, Founder of Segmented marketing Services, Inc. (SMSi); and Richelieu Dennis, CEO of Sundial Industries. The talk will be moderated by Lafayette Jones, Urban Call Publisher and Global Beauty Alliance Convener.




Sundial Brands Honors Tina Knowles Lawson with the Inaugural Community Commerce Impact Award, Presented by SheaMoisture

Knowles Lawson recognized during the Variety Power of Women Luncheon in New York City for her entrepreneurial achievements and community empowerment efforts, including the new WACO Theater Center


Tina Knowles-Lawson and Richelieu Dennis, CEO of Sundial Brands Photo Credit – Aurora Rose/Variety/REX/Shutterstock

Sundial Brands, a leading skincare and haircare manufacturer renowned for its innovative use of high-quality, culturally authentic natural ingredients, recently awarded fashion icon, entrepreneur and philanthropist Tina Knowles Lawson with its first Community Commerce Impact Award, presented by SheaMoisture. Sundial founder & CEO Richelieu Dennis presented “Miss Tina” with the honor during the Variety Power of Women Luncheon at Cipriani Midtown in New York City, where she was among six other honorees recognized fordedicating their time and energy to philanthropic and community efforts that improve the world. Her fellow 2017 Power of Women honorees include Jessica Chastain, Chelsea Clinton, Gayle King, Blake Lively, Audra McDonald and Shari Redstone.


Dennis, who founded Sundial Brands 25 years ago after graduating from Babson College and being unable to return to his home country of Liberia because of civil war, told the audience: “I started our company based on the inspiration and recipes of my grandmother Sofi—another remarkable woman of power who had started making natural handmade soaps and salves in Sierra Leone in the early 1900’s to support her family after becoming a widow with four children at the age of 19. Following her lead, we too started our business out of a need to survive, and we’ve built it based on a mission not only to help others survive, but to prosper. This led to our purpose-driven business model called Community Commerce, which uses the power of commerce to equip underserved people and communities with access to the opportunities and resources that enable them to create lasting value for themselves and others—resulting in an ability to build stronger, self-sustaining communities and enterprises.”


Tina Knowles-Lawson with Richelieu Dennis, CEO of Sundial Brands Photo Credit – Aurora Rose/Variety/REX/Shutterstock

“Based on that criteria,” he continued, “when considering honorees for our inaugural Community Commerce Impact Award, one name rose to the top—and that was Mrs. Tina Knowles Lawson. A successful entrepreneur. A tireless philanthropist. A humble humanitarian…this is a woman who uses her platform, her businesses, her resources and her voice to create organizations that drive positive change for those in need…it seems only fitting that our paths would not only cross—but connect—in service to others and ensuring we leave this world a better place than we found it.”



Photo Credit – Aurora Rose/Varity/REX/Shutterstock

Miss Tina also shared: “This award is very special because it not only recognizes success, but also the giving back part of our lives. There is a scripture that has been one that I’ve taught my girls from an early age: ‘To whom much is given much is required.’ In simpler terms, it means that everyone in this room has been immensely blessed, and it’s important to share those blessings with people who were given very little…all they need is a chance and someone to invest time, resources, and a little love…give some time to some young people, volunteer at your church or your organizations, go hang out at an inner city school. Just a little goes a long way in changing lives one at a time. You never know, we could have the next Einstein, or Maya Angelou…Last but not least, thank you Sundial…From empowering women to be entrepreneurs in Africa or constantly working in the communities that truly need it, the generosity and personal commitment of the owners of this company to make a difference are exceptional.”



Photo Credit – Clint Spaulding/Variety/REX/Shutterstock

Since 2014, Sundial’s Community Commerce efforts have resulted in almost 15,000 households in its Ghanaian Shea butter women’s cooperatives that now benefit from Community Commerce programs, including premium wages, infrastructure investments that have resulted in higher school attendance rates and more health insurance, and communities that have fresh piped water (increased from 0 to 13). In addition to its supply chain, among the Community Commerce efforts in the U.S. are programs that have allowed dozens of women and girls to receive full fellowships to top entrepreneurial programs at schools including Dartmouth Tuck School of Business and Babson College. In 2017, approximately $2 million is projected to be invested in Community Commerce programs based on sales of SheaMoisture’s Community Commerce collections, which reinvest 10% of sales into these efforts.


For more information on WACO (Where Art Can Occur) Theater Center (Miss Tina’s latest empowerment endeavor), Tina’s Angels and Richard’s Warriors mentoring program, and the Mobile Theater—all of which she has ties to—visit and




CPNA Announced Tones of Beauty Exhibitors

Cosmoprof North America (CPNA) announced its popular Tones of Beauty line-up of exhibitors for the July 9-11 exhibition at the Mandalay Bay Convention Center in Las Vegas. The special area is conceptually dedicated to the evolving shades and types of beauty of the multicultural consumer. The showcase will have its own distinct premium look and customized marketing program. To ensure only the most innovative products at the event CPNA is curating in collaboration with love, Aunt Bonnie with each product being carefully selected by its founder Mr. Corey Huggins.





Tones of Beauty Exhibitors:


B FRAGRANCED – B Fragranced is a Chicago-based Fragrance and Beauty company that launched its brand [ME]™ in 2013. Today, B Fragranced, a MBE and WBE certified company hosts a line of new and fresh aromas for both men and women, making what you wear the pinnacle of a two letter word… ME.


GIRLANDHAIR – GirlandHair offers innovative natural hair care products to multicultural consumers. In 2015, GirlandHair launched UNDER HAIR CARE™, which is the first natural hair care system specially formulated to cleanse, nourish and moisturize hair underneath protective hair styles. All products and packaging have been designed for easy application and use.


HONEY BABY NATURALS – Honey Baby Naturals is a premium honey-derived hair and skincare line created for families in need of natural ingredients that hydrate, heal and protect. Since hitting the market in October 2015, Honey Baby Naturals has been the bee’s knees in the multi-cultural and natural hair markets, winning the 2016 CosmoProf Trendsetter Award and 2016 Editor’s Choice Awards for: Best Shampoo, Best Conditioner, Best Kids Line, and Best Emerging Brand. Made with HONEY; Made with LOVE, Honey Baby Naturals is not only for kids, but also for the fabulous Mommy on the go!


OBIA NATURALS – OBIA Naturals produces vegan, pH balanced, non-toxic hair and body care products that offer a natural alternative to conscientious consumers. Their products do not contain: mineral oil, sulfates, DEA, petroleum, synthetic colors, or drying alcohols. All preservatives used are free from parabens and formaldehyde. Fragrances used are phthalate free.


THANK GOD IT’S NATURAL – Thank God I’m Natural (tgin) is a Chicago-based manufacturer of natural products for the hair and body, created by Harvard Law graduate and breast cancer survivor, Chris-Tia Donaldson. tgin products are developed using the finest ingredients to support the health of hair, skin and body.


THE ROOTS NATURELLE – The Roots Naturelle is focused on delivering safe and effective hair and skin care products through the creative and elegant design of targeted solutions using natural ingredients. For many years, the company has primed itself to take advantage of the vast opportunity in this fast growing natural personal care space.


103 COLLECTION – Lifestyle Brand of Vegan Organic Products for Him and Her.


For more information on Cosmoprof North America, and for a full list of brands exhibiting at the show, please visit CPNA’s website,, or contact us at

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