The Jinny Big Show was a huge success! Each year hair and beauty brands gather at The Jinny Big Show to introduce new brands, showcase their products, grow their customer base, and network to make long-lasting connections. Check out our interview with the President of Jinny Corp, Mr. Eddie Jhin.
OTC: Can you share some highlights of the shows, and how do you envision these shows impacting the beauty industry?
Mr. Jhin: I thought each of the five Jinny Trade Shows had a different and good flavor of highlights due to the fact that each show has different types of customers. I truly believe that our Jinny trade shows have a great positive impact on our ethnic beauty industry. Our trade show brings out the best and top OTC store owners and their managers to our shows, and they are interested in learning and also, at the same time, getting the special deals that we only offer doing our shows.
OTC: How does Jinny Beauty ensure that its Big Show remains the go-to destination for industry professionals seeking the lowest prices on best sellers and the latest innovations?
Mr. Jhin: Every year, we will do our best to come up with something different to provide to our vendors and, at the same time to our domestic and international customers. We are fully aware that our shows bring out the best customers and vendors. Still, in order to stay on top of this game, we will need to work harder and think about ways that can benefit all parties and I think we will present something new in 2025 that will be different than in the previous years.
OTC: In what ways does the Jinny Big Shows foster networking and collaboration opportunities for attendees, and how does this contribute to the overall success of the events?
Mr. Jhin: This year, our Atlanta show was merged with the Korean Atlanta Beauty Association, this is something we have not done in the past. The collaboration between our company’s network and the associations efforts to reach out to their constituents made this show have a higher attendance than in the past.
OTC: With the beauty industry constantly evolving, how does Jinny Beauty stay ahead of trends and incorporate them into its offerings?
Mr. Jhin: As mentioned earlier, in order to stay on top of any industry, the company has to work harder to come up with a new idea or concept. We have something that can help our customers to increase their store sales even after the shows are finished and this is something that they can use for their consumers who visit their store to shop. This is a new idea and has never been done before, but I think it’s definitely something worth showing it in 2025.
OTC: What does the future hold for The Jinny Big Show?
Mr. Jhin: Jinny was the very first company who came up with the Trade show concept back in 1996. It is our duty that our Jinny Trade show will exist in the future. I think in 2024, our vendors realized that our shows really set us apart from any other distributor‘s show, and our mission is that we will just work harder and do our best to fully cooperate with our vendors to present the best deals and best ideas to keep our industry healthy and keep striving to be better than before. This is my ultimate goal for our industry. We need to come up with a win-win situation with our vendors, our Jinny customers, and ultimately to the consumers who shop at our customer’s stores.
Eddie Jhin
President of Jinny Corp
View show photos click here
Art Emm
Director of Purchasing
OTC: Can you share some highlights of the shows, and how do you envision these shows impacting the beauty industry?
Art Emm: The Jinny shows were well attended this year by OTC stores and our vendor partners. We also had several new vendors and many new items to present this year. These shows give our vendor partners the opportunity to present their new items to stores and the OTC store owners the opportunity to learn about many items they may or may not currently stock in their stores to help them grow their business.
OTC: How does Jinny Beauty ensure that its Big Show remains the go-to destination for industry professionals seeking the lowest prices on best sellers and the latest innovations?
Art Emm: Each year, we continue to work very hard as a team and with our vendor partners to put on a great show with opportunities to learn more about our industry, find new things, save money with our great promotions, and earn incredible gifts, rewards, and discounts to help them grow their business. We will continue to always strive to be a highly attend trade show in this industry as we have been for years.
OTC: In what ways does the Jinny Big Shows foster networking and collaboration opportunities for attendees, and how does this contribute to the overall success of the events?
Art Emm: We feel strongly and encourage our attendees from both the OTC stores and our vendor partners to collaborate on our industry and new items as the best place to understand what is really going on in the industry. We actually award extra reward points towards gifts to our customers just for going up to a vendor booth to talk with them.
OTC: With the beauty industry constantly evolving, how does Jinny Beauty stay ahead of trends and incorporate them into its offerings?
Art Emm: We have always prided ourselves on being on or ahead of industry trends, which has greatly contributed to the success of Jinny Beauty Supply over the years, and we will continue to do so in the future.
OTC: What does the future hold for The Jinny Big Show?
Art Emm: We are constantly trying to make our shows the best in the industry, which we have done over the past five years and will continue to do. Our shows are an important event for our industry and you can count on us to find ways to continue to improve them for the betterment of our customers and our vendor partners as well to help us all continue to grow our business.
