A Conversation with Ivan Suarez
From the trade show floor to barbershops across the globe, JRL Professional has built a reputation for tools that combine cutting-edge technology with precision craftsmanship. In this feature, Ivan Suarez, Education Manager at JRL USA Professional, takes us inside the brand’s philosophy, sharing how feedback from stylists and barbers drives innovation, and why their products have become essential for professionals who desire performance, durability, and style.
OTC Beauty: What is your role at the company, and how did you come to work with JRL Professional?
I am the Education Manager for JRL USA Professional. I met the owner about ten years ago at a trade show and we began a friendship that ultimately grew into a professional partnership.
OTC Beauty: Every brand has an origin story. How did JRL Professional get its start, and what inspired the name?
From Miami to barbershops worldwide, JRL delivers cutting-edge tools built for precision, durability, and power. Born from a stylist’s pursuit of perfection, we engineer advanced grooming technology that makes every cut smoother and every detail sharper. JRL is more than a brand—it’s a commitment to the professionals who trust us.
OTC Beauty: If you had to describe JRL Professional in three words, what would they be — and why?
Innovative, futuristic and craftsmanship.
Innovative – JRL leads with new technology and smart design that push the industry forward.
Futuristic – Their look, performance, and engineering feel ahead of their time, setting trends rather than following them.
Craftsmanship – Each tool is built with precision and quality, giving professionals reliable, well-made equipment that the beauty/barber professional can trust.
OTC Beauty: Many brands have a “lightbulb moment” when they realize they’re onto something big. What was that moment for JRL?
I believe our real “lightbulb” moment came with the release of the FF2020 model. It exceeded every expectation we had for the clipper, and professional consumers immediately responded. Their enthusiasm was clear in the rapid surge in sales, which confirmed that we had created something truly special.
OTC Beauty: What makes JRL tools stand out from other brands on the market?
I believe what truly sets JRL tools apart from other brands is our genuine connection to the barbers and stylists who influence our development process. Their hands-on insight helps shape every product we create. Combined with our enthusiasm to think outside the box, as well as our commitment to looking far into the future, this gives us a meaningful edge over other respected brands in the industry.
OTC Beauty: What do barbers and stylists usually say the first time they try JRL tools?
Ninety-nine percent of the time, barbers and stylists are genuinely impressed by the feel and performance of our tools. From the moment they pick one up, they immediately notice the lightweight design, ultra quiet operation, and high-level performance that define each of our products.
OTC Beauty: How does JRL listen to feedback from professionals and turn it into product innovation?
We have a department dedicated solely to customer care, and we respond to every single email or inquiry that comes our way.
OTC Beauty: What would you say to beauty supply owners who are hearing about JRL Professional for the very first time?
What are you waiting for? Where have you been? Let’s go! Don’t get left behind, bring JRL Professional into your store and experience the difference that true cutting edge technology makes. Give your customers the innovation and performance they’ve been searching for.
OTC Beauty: In your view, how does carrying JRL products help a beauty supply store stand out to their customers?
I believe that any beauty supply store carrying JRL products signals to customers that they’re modern, forward thinking, and ahead of the curve. JRL is like the Tesla of hair tools, we’ve broken away from traditional norms to deliver innovation, performance, and style that set a new standard in the industry.
OTC Beauty: If you could give beauty supply owners one tip on how to introduce JRL to their shoppers, what would it be?
My tip would be to let the products speak for themselves. Give customers the chance to see, feel, and experience the innovation of JRL firsthand, highlight the lightweight design, quiet performance, and state of the art technology. Encourage shoppers to try the tools in store and demonstrate how they stand apart from anything else on the market. When customers experience the difference, the sale practically makes itself.
OTC Beauty: Who is the JRL Professional customer at heart — the kind of person you picture using your tools day-to-day?
We like to think or picture that the JRL Professional customer is a passionate, forward thinking stylist or barber who demands high performance, precision, and long lasting tools. They take pride in their craft and want equipment that helps them work smarter, faster, and better every day.
OTC Beauty: Behind every brand are people who believe in what they’re building. What kind of culture have you created within JRL?
At JRL, we’ve built a culture rooted in passion, innovation, and collaboration. We encourage our team to think outside the box, push boundaries, and challenge the status quo, all while staying committed to quality and excellence. Every team member’s voice matters, and we celebrate creativity, dedication, and a shared belief in creating tools that truly make a difference for stylists and barbers.
OTC Beauty: What’s one thing about JRL Professional that would surprise beauty supply owners — something they wouldn’t know just by looking at the products?
One thing that might surprise beauty supply owners is just how much thought, research, and feedback goes into every JRL product. We involve stylists and barbers at every step of the process. Every tool is rigorously tested for performance, durability, and ease of use. What looks sleek and simple on the outside is actually backed by cutting edge, state of the art technology and a deep commitment to quality.
OTC Beauty: The barber and beauty industry is always evolving. How does JRL keep up with trends while staying true to its identity?
JRL stays ahead of trends by staying deeply connected to the barbers, stylists, and the culture that shapes the industry. We pay attention to what’s happening with the next generation of talent while honoring the pioneers who have been here before. By combining real world feedback with forward thinking design, we create tools that are always relevant, cutting edge, and true to the quality and innovation that define the JRL brand.
OTC Beauty: Looking ahead, what’s next for JRL — any exciting innovations or plans you can share with us?
Yes, JRL is focused on pushing the boundaries of innovation in the hair industry. We’re developing tools that combine state of the art technology with the durability and performance our customers expect, while also creating groundbreaking tools specifically for cosmetologists. Inspired by feedback from stylists, barbers, and the evolving culture, our goal is to continually raise the standard for professional tools and bring products to market that truly elevate the craft for every user.
