Miami, FL – Miss Jessie’s, a nationally-recognized leader at the forefront of hair care, launched five new products to serve the beauty needs of multicultural women with textured hair. Whethercurly, wavy or kinky, women are embracing their natural hair more than ever before. Natural hair is naturally beautiful, and no matter where they are on the diverse natural hair spectrum, Miss Jessie’s offers an expansive line of new and best-selling products to suit their ever-evolving needs. 

“Since our debut 20 years ago, Miss Jessie’s has developed high-end, salon quality products at affordable prices,” said Miko Branch, Co-Founder and CEO of Miss Jessie’s. “Our rich legacy of original innovation continues with the introduction of these newly designed hair care products, all crafted with award-winning expertise and served with love.”

Hair is a reflection of a woman’s identity, and affects her level of confidence. After all, when she looks her best – she feels her best. Miss Jessie’s is sold online, in beauty salons nationwide, and across the country at mass retailers: Target, Sally Beauty Supply, Walgreens, CVS, Walmart, and HEB. Celebrity fans include Alicia Keys, Joss Stone, Halle Berry, Keri Hilson, and Rhianna to name a few. 

For a collection of new product and model images, please click HERE.



Miss Jessie’s Curls So Fresh™ is a super lightweight spray that packs a lot of curl power with instant hydration, maximum moisture and simplicity of styling. There is no need to start all over and shampoo since it kick-starts second, third, and even fourth day hair into high gear.

Just spray on Miss Jessie’s Curls So Fresh™ and revitalize your curls. It energizes your curls with an infusion of moisture and shine that hydrates your curls, promotes curl formation, and revitalizes curl definition while reducing frizz. Use Miss Jessie’s Curls So Fresh™ whenever your curls need an extra boost.

Miss Jessie’s Curls So Fresh™ suggested retail price is $11.00 (8.0 oz. bottle).

Directions: Spray Miss Jessie’s Curls So Fresh™ directly onto dry hair, then finger rake through hair until hair is fully covered. Scrunch hair for added volume. Let your newly refreshed curls air dry or for a quick result, use a diffuser attachment with your blow dryer.



Miss Jessie’s Grow Strong Mafura Oil™ is the perfect hair and scalp oil treatment for maximum hair growth of your coils and curls. It can be used to hydrate your hair and scalp, encourage hair growth, and even help reduce split ends. This formulation is infused with soybean oil, seed butter, avocado oil, castor oil, jojoba seed oil, argan oil, sweet almond oil, Abyssinian oil, and coconut oil.

Miss Jessie’s Grow Strong Mafura Oil™ is known to provide major moisture, prevent hair breakage, strengthen your natural hair, soothe and relieve dry and/or itchy scalp, and deliver natural shine. 

Miss Jessie’s Grow Strong Mafura Oil™ suggested retail price is $11.00 (1.5 oz. bottle).

Directions: Squeeze a burst of Miss Jessie’s Grow Strong Mafura Oil™ onto the palm of your hand, rub palms together and apply desired amount from root to the end of the hair. For Dry Scalp: Squeeze desired amount of Miss Jessie’s Grow Strong Mafura Oil™  into applicator and apply directly to scalp in droplet form. Use the tips of your fingers to massage this anti-inflammatory oil onto your scalp in order to sooth dry or itchy areas. For best results, you may apply morning, noon and night.



Miss Jessie’s Hold Me Down™ is an extra strength, flake-free edge control with all day staying power for everyday use. It has been formulated to tame unruly edges, fly-aways, and baby hair. 

Enriched with coconut oil and argan oil, Miss Jessie’s Hold Me Down™ also adds shine and moisture without any greasy residue. This control gel spreads on quick and easy for perfect styling, and makes your styles flawless. 

Miss Jessie’s Hold Me Down™ suggested retail price is $10.00 (3.0 oz. bottle).

Directions: Apply Miss Jessie’s Hold Me Down™ to your wet or dry hairline, edges or back of the nape with your fingertips. For more precision, use a toothbrush or fine tooth comb to smooth and sculpt your hair as desired. 



Miss Jessie’s Gloss So Good™ is an ultra-smooth finishing mist that puts the spotlight on your curls by coating your coils with extra sheen without leaving any greasy or oily residue. It is enriched with an abundance of natural and exotic oils such as safflower seed oil, olive fruit oil, sesame seed oil, sweet almond oil, avocado oil, coconut oil, tamanu oil, prim rose oil, and argania spinosa oil.

These oils work in combination to replenish moisture, improve manageability, and, of course, add a high gloss sheen and finish to your natural and curly hair.

Miss Jessie’s Gloss So Good™ suggested retail price is $11.00 (6.0 oz. bottle).

Directions: Spray all over your natural curls for a glossy finish. For more intense shine and moisture, section the hair and spray from root to end for maximum coverage.



 Miss Jessie’s Honey Curls™ is a styling emulsion handcrafted with love, and enriched by mother nature’s natural nectar – honey! Miss Jessie’s took extra time to create this sweet almond oil enriched styling emulsion that provides conditioning, hold, moisture, and all day shiny softness. The honey is the natural ingredient that locks in moisture and adds natural hold.

Inspired by our grandmother’s attention to detail, we blended Miss Jessie’s Honey Curls™ to a perfect consistency so that it spread smoothly for maximum coverage without any greasy build-up. Glide Miss Jessie’s Honey Curls™ all over your hair and let your curls soak up the sweet feel of natural and curly perfection.

Miss Jessie’s Honey Curls™ suggested retail price is $16.00 (8.5 oz. bottle).

Directions: Evenly distribute a palmful or more to damp, freshly washed, conditioned and detangled hair. Spread a generous amount until you have good coverage. Make sure you scrunch the hair to encourage curl. To dry: either use a diffuser attachment on blow dryer to dry the hair or air dry and GO! To refresh curls daily, dampen hair and apply a little bit more of Miss Jessie’sHoney Curls™ and repeat steps above.

 For a collection of new product and model images, please click HERE.


OTC Beauty Magazine offers useful business tips and effective selling tools to boost revenue and customer traffic for OTC retailers. The magazine also provides invaluable product knowledge, industry news and insights for retail store owners, manufacturers, distributors and professionals in the barber and beauty supply industry. Contact us: editor@otcbeautymagazine.com

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May 2024


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