Natural Beauty Bullets

Many new macro-value, micro-emulsifying bullet products are on the market. They are designed to deliver natural nutritional benefits for internal health and beauty benefits. Fruits, nuts, seeds and proteins are pulverized into formulas that the body can readily access. These bullet type formulas and other natural food trends are being translated into topical beauty products cosmeceuticals. US demand for cosmeceutical products is expected to increase 5.8 percent per annum to $8.5 billion in 2015. A steady stream of technologically advanced products with improved nano-delivery is bringing consumers the impact of nutra-bullet in their beauty regimen.

Naturally derived substances consisting of herbal, botanical extracts and animal- marine-based derivatives will be key ingredients. The top health and wellness trends for the body—high protein, low fat, no salt, and good carbs will be the recipe for beauty products. Key ingredients will be touted on hair, skin and makeup labels to deliver moisture, lubrication and protection. However, there will be a stream of new natural pigment and preservatives added to formulas.

Attractive products will offer the look and feel of blended fruit smoothies, but the sloughing and resurfacing result from nuts and seeds like chia, hemp and flaxseeds. Based on anti-aging benefits, skin care will be the fasting growing segment. Hair care, makeup and sunscreen products will play a prominent role. Beauty products will take on a vegetarian profile—berries, veggies and supercharged natural ingredients. These natural beauty bullets will cross over into all beauty categories as consumers seek healthier chemical alternatives.

Elayne McClaine has identified and developed emerging domestic and global trends in hair care, skin care and other consumer categories for such firms as Chesebrough-Pond’s, Revlon and Pharmacia (div. of Pfizer). Her expertise in therapeutic treatments for hair, skin and scalp led to the creation of the Women’s Institute for Fine and Thinning Hair, sponsored by Rogaine. McClaine has been acknowledged by the American Academy of Dermatologists for marketing and promotional excellence. ESME Market Specialists, LLC consults with firms that require expertise in strategy development, multicultural marketing and account planning. For more information, visit

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April 2024


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