The Men’s Grooming category is more important than ever and is the fastest growing segment in the global skin care market today—up 6% over last year, according to IRI scan date 52 weeks ending 12/18/14. Many retailers have responded to this increased interest by creating male-specific HBC sections within their stores.
Today’s man is more aware than ever before of how important good grooming and a youthful appearance are—in both his professional and personal life, as illustrated below.
– 9 out of 10 men (18+) use some sort of grooming product including facial and body skin care.
– A 2014 survey asked 440 females their opinions on male grooming. More than half (57%) considered poor grooming a major turn off.
– 59% of American men say that personal care products boost their self-esteem.
– Men are making more of their own buying decisions, instead of relying on their partners to purchase their grooming aids.
– Men are purchasing more products containing natural ingredients.
Men truly have different skin care needs compared to women. Skin tends to be thicker with larger pores that can lead to skin that is rougher, drier and sometimes oilier than women’s. These issues increase in severity as men age. Men use skin care products to cover up or correct imperfections—not to enhance beauty, and more than anything else, they just want effective products.
It’s very important to take full advantage of the growing sales opportunities by keeping a variety of men’s products in stock that will meet consumers’ needs. Palmer’s® Cocoa Butter Formula®, the brand trusted for generations and America’s favorite cocoa butter brand*, offers a complete line of skin care products specifically for men.
A healthy skin routine starts in the shower with Palmer’s Cocoa Butter Formula for Men Body & Face Wash. It cleanses and fights dry skin with rich emollients and pure Cocoa Butter and Vitamin E. This 2-in-1 product lathers nicely and rinses easily leaving behind clean, moisturized, fresh smelling skin.
For the more traditional bar soap user, there’s Palmer’s Cocoa Butter Formula Men Body & Face Bar. This cocoa butter bar soap provides a deep clean while moisturizing to combat rough, dry skin. It won’t leave skin feeling tight and dry, like some other bar soaps can. Skin is refreshed and smells great.
Palmer’s Cocoa Butter Formula Men Body & Face Lotion takes care of men’s unique skin care needs. Exclusively formulated for men looking to attain healthy and hydrated skin, this fast-absorbing, emollient lotion delivers rich moisture for a full 24 hours and leaves behind a fresh scent. Containing pure Cocoa Butter and Vitamin E, this non-greasy lotion is essential to every man’s daily grooming routine.
Palmer’s Cocoa Butter Formula for Men Solid Formula is an intensive solid formula that effectively heals rough skin. This ultra-concentrated Men’s Solid Formula is a year-round targeted moisturizer ideal for elbows, knees and hands. This unique formula contains pure Cocoa Butter and Vitamin E to relieve dry, callused skin, while moisturizing for 24 hours.
Palmer’s also offers a solution for guys looking for quick, effective on-the-go skin care, whether at the gym, after a game or anytime that calls for quick application. Palmer’s Cocoa Butter Formula Rapid Moisture® Men Spray Lotion is a lightweight spray lotion that blends Cocoa Butter, Vitamin E and emollients into an easy-to-use, continuous spray that provides soft, moisturized skin that lasts for 24 hours. The fast-absorbing formula is a refreshing, convenient, all-over-body alternative to Palmer’s successful Cocoa Butter Formula Lotion for Men. Men rushed for time can rely on this quick-dry moisturizer.
A well-stocked men’s grooming set will keep your customers happy and your profits growing! Palmer’s wishes you great success!
*IRI scan data 52 weeks ending 12/28/14