Revisiting Classic Barber Traditions

Today, more men are looking for upgraded services during their regular visits to the barbershop. As a result, traditional barbering tools other than clippers are comforting signs to patrons looking for this high-touch service. For example, I was recently styling on set for a film and a patron who had an option of choosing between two barbers picked me because of the Andis RAZR hot lather machine and a straight razor sitting on my station. He was comforted because those tools communicated I could deliver more than just a basic haircut.

Herbal hot towel treatments, classic 14-stroke razor facial shaves and razor shaved napes are telltale signs of a traditional barbershop. The good thing is, these classic barber traditions are seeing a resurgence but with a twist of modern technology. Andis has launched a new quality tool for barbers—the RAZR Pro Lather machine. It transforms cold shaving soap into a rich, hot lather to help deliver the ultimate shave the customer is after. As the younger generation of barbers realizes that these classic barber traditions can help them increase their rates and improve client retention, tools such as the Andis RAZR Pro Lather machine become a must.

Most modern and traditional men’s styles are all finished with a razor-close shave to either or both the client’s temples or nape. Using a hot lather machine to aid in client comfort during the shaving process is a better alternative than using cold shaving cream from a bottle or even an electric shaving option. Hot lather aids in softening each hair shaft, moisturizing the skin and opening the pores of the skin (all aiding to reduce skin irritation from razor shaving). Client comfort from something as simple as a hot lather shave could be the difference between larger tips and client retention vs. no tip and non-returning clients.

The Andis RAZR Pro Lather machine is also a great product for at-home use for the daily shaver. The benefits of shaving with hot lather vs. cold shaving creams are huge. Hot lather helps soften skin and open pores to allow for healthier skin after shaving. Healthy skin care leads to less bumps and dark spots, which are the biggest concerns for daily shavers.

For more information about the RAZR Pro Lather machine visit today.

OTC Beauty Magazine offers useful business tips and effective selling tools to boost revenue and customer traffic for OTC retailers. The magazine also provides invaluable product knowledge, industry news and insights for retail store owners, manufacturers, distributors and professionals in the barber and beauty supply industry. Contact us:

Read the latest issue of
OTC Beauty Magazine

March 2024


Stay in the Know!

From the newest products to the latest in acquisitions and mergers, if you want to be in know of what’s going on in the multicultural beauty industry, you’ve come to the right place!

Just sign up below and you’ll receive updates right to your inbox!

You have Successfully Subscribed!