About ChaZap: Chazap Inc. Products is owned and operated by Corey O. Daurham, son of founder W.O. Daurham – who was in the barber profession since 1975. Chazap Inc. Products manufactures and markets such products as Liquid Razor, Bald Shine, Vitamin e Shave Gel & Skin Conditioner, Super Fast Hair Grow, Tattoo Crème and a host of other products manufactured under the Chazap label.
For more than two decades, ChaZap Inc. has been a trusted name in the world of men’s styling and personal care, with standout products like the iconic Liquid Razor—still a favorite on shelves and in barber stations across the country. At the helm is Corey Daurham, a second-generation business owner who honors the legacy of his father, W.O. Daurham, by remaining committed to quality, consistency, and community. In this conversation with OTC Beauty Magazine, Corey shares how staying true to your roots builds lasting success, why authenticity matters, and what’s next as ChaZap sets its sights on international growth.
OTC: What’s one lesson from your early days that still guides how you do business today?
Corey: I have learned to stay consistent with how I manufacture our products because I have seen companies cut corners and it usually backfires. ChaZap’s Liquid Razor became a go-to for precision grooming.
OTC: Were there any unexpected customer uses or hacks that surprised you?
Corey: Yes, I was recently tagged in a post where a well known celebrity barber was using my Liquid Razor on a well known rap artist name, Lil Baby. It’s a blessing to see how far my product has grown.
OTC: How do you collaborate with barbers and stylists to stay ahead of the curve?
Corey: I allow barbers to create content for the young users/viewers using my product.
OTC: What product or moment do you feel truly put ChaZap on the map—and why?
Corey: I would have to say Liquid Razor, because it has been over 20 years and ChaZap Liquid Razor has gotten stronger and stronger ever since. ChaZap is more than products—it’s a family legacy.
OTC: How do you keep that personal connection alive in a growing business?
Corey: I try to stay true to what my father taught me. We make quality products at reasonable prices and stay accessible to our customers, big or small, and attend local and country wide hair shows and barber expos.
OTC: ChaZap has stayed relevant through shifting trends. How do you educate store owners about your products and balance staying true to your roots with innovating for the future?
Corey: I use videos. I never cut corners. I keep everything authentic when it comes to manufacturing the product.
OTC: What’s one myth or misconception about barber products that you’d love to set the record straight on?
Corey: All products are not the same and success doesn’t happen overnight. You have to put in the work and sometimes it’s still not enough.
OTC: How do you define success for ChaZap and what’s next on your vision board?
Corey: Success for Chazap would be, to be on at least 50% of all barber/stylist stations throughout the country. ChaZap international is next on my vision board.
