When it comes to hair thinning, consumers are looking for more than just cosmetic quick fixes—they want real results grounded in science. That’s where BosleyMD stands out. With over 45 years of clinical hair restoration expertise, the brand is bridging the gap between medical-grade treatments and stylist-approved care.
We caught up with Kellie Spicer, Brand Manager at BosleyMD, to talk about what sets the line apart, how retailers can confidently recommend the products, and why scalp health is at the center of today’s hair care conversation. From innovative formulas to smart merchandising strategies, Kellie shares how BosleyMD empowers both store owners and customers to tackle thinning hair with clarity, confidence, and care.
OTC Beauty: What’s your role at BosleyMD, and what made you want to work there?
Kellie: I’m the Brand Manager at BosleyMD, where I oversee marketing strategy, product development, and retail execution. I was drawn to BosleyMD because of its legacy in medical hair restoration and its unique position at the intersection of beauty and science. It’s incredibly fulfilling to work for a brand that empowers people with solutions to regain confidence through healthier hair.
OTC Beauty: For retailers who might be new to BosleyMD, how would you describe what makes your hair solutions stand out on the shelf?
Kellie: BosleyMD combines decades of clinical hair restoration expertise with stylist-approved, easy-to-use solutions. We offer both FDA-approved treatments and drug-free options, making us one of the only brands with a complete, trusted approach to hair thinning. Our sleek, professional packaging also signals efficacy and trust—qualities today’s consumers are seeking.
OTC Beauty: What gaps in the hair care market did your team want to fill when developing the BosleyMD product line?
Kellie: We wanted to bridge the gap between medical-grade treatments and accessible, salon-quality care. Most thinning hair products were either too clinical or too cosmetic—we built BosleyMD to be both. We offer a full regimen—from shampoo to scalp treatments—to help people of all hair types address thinning holistically.
OTC Beauty: Education is so important for beauty supply owners. What key talking points would you share to help them confidently recommend BosleyMD to their customers?
Kellie: The three most important talking points are:
We’re the Thinning Hair Authority™, backed by over 45 years of hair restoration expertise.
We offer both FDA-approved and drug-free solutions—so there’s a regimen for everyone.
We’re results-driven and clinically tested, yet still accessible, stylist-recommended, and easy to incorporate into daily routines.
OTC Beauty: How do you support retailers in training their staff to match the right BosleyMD product with the right customer need?
Kellie: We provide tailored training resources, including visual aids, education decks, videos, and digital guides. Our sales and education teams also offer live and virtual sessions to help staff feel confident identifying customer concerns and recommending the right regimen—whether it’s early signs of thinning, postpartum hair loss, or more advanced needs.
OTC Beauty: Many store owners serve diverse hair types and textures. How do your products address those different needs?
Kellie: Our formulas are developed to work across all hair types and textures. From coily to straight, fine to thick, we use proven ingredients like biotin, caffeine, and rosemary extract that support scalp health and hair density without heavy buildup. We’ve also tested our products on a wide range of hair types to ensure performance and inclusivity.
OTC Beauty: Consumers are more ingredient-savvy than ever. What’s your approach to formulation and transparency?
Kellie: We combine the best of science and nature, prioritizing clinically proven ingredients with clear, transparent labeling. We formulate without sulfates, parabens, or phthalates, and we’re cruelty-free. Our goal is to make formulas that are effective, safe, and trustworthy—because informed customers are loyal customers.
OTC Beauty: Packaging and shelf appeal are so important. How do you design your products to stand out in a crowded beauty aisle?
Kellie: Our packaging reflects our professional and clinical roots while remaining modern and approachable. We use a clear color system to differentiate regimens (e.g., blue for men, lavender for women) and keep the design clean and elevated to signal credibility. It’s about blending clinical authority with visual simplicity that draws the eye.
OTC Beauty: What’s one common myth about hair thinning products you wish retailers would help debunk for their customers?
Kellie: That hair thinning only happens to older adults or that it can’t be treated effectively. The truth is, thinning can start as early as your 20s and there are proven solutions when caught early. We encourage retailers to empower customers with facts—early intervention makes a major difference.
OTC Beauty: Do you have any best practices or merchandising tips for stores carrying BosleyMD?
Kellie: Yes! Merchandise BosleyMD in a way that tells the full regimen story—Care, Treat, and Style. Grouping products together encourages multiple purchases. Also, using shelf talkers or small educational signage can really help customers self-select and feel confident they’re choosing the right product. Our packaging features real Before & After images right on pack, so shoppers can immediately see the results and benefits—no extra signage required.
OTC Beauty: How do you gather feedback from retailers or customers to improve your products?
Kellie: We stay closely connected with our sales teams, in-store educators, and retail partners to understand what’s resonating and what’s missing. We also engage directly with consumers through reviews, surveys, and social media. That feedback is regularly used to guide product updates and new innovations.
OTC Beauty: In your own words, what’s BosleyMD’s philosophy on hair health—and how does that come through in the retail line?
Kellie: Healthy hair starts at the root. Our philosophy is to treat hair thinning at the scalp level, combining proven science with nourishing care. That’s why our line includes a full regimen—from DHT-blocking shampoos to FDA-approved treatments to styling products that support hair strength and density.
OTC Beauty: Can you share any upcoming innovations, product launches, or trends you’re especially excited about at BosleyMD?
Kellie: We’re excited about two things in particular: First, we’re expanding our offerings for men to include easier-to-use treatment formats and a simplified shopping experience. Second, we’re leaning into the wellness-meets-beauty trend with scalp-first innovations that address both the physical and emotional impact of hair loss.
