CHARITY STORY: R&R Corp.

  • Company Name: R&R Corp.
  • Years in Business: 27 Years
  • Website/Social Media: www.onnaturalusa.com / www.thenextimage.com
  • Your Name/Role: Curtis Lee / Chief Brand Officer

What does giving back mean to your company?
At R&R Corp., giving back means being a responsible and supportive part of the community that has supported us for the past 27 years. We believe a successful business should do more than sell products—it should build lasting relationships, create opportunities, and contribute positively to the people and communities it serves. For us, giving back is about showing appreciation, strengthening relationships, and growing together with our customers, partners, and community.

How do you encourage your employees or business partners to participate in the causes your company cares about?
We believe community involvement begins with creating a culture of care and responsibility. We encourage our employees and business partners to look for meaningful ways to support the people around them, whether through volunteering, sharing resources, supporting local businesses and organizations, or simply helping someone who needs an opportunity. We also believe participation should come from a genuine desire to help, so we encourage our team to identify causes that are meaningful to them personally.

Can you tell us about your company’s community involvement this year and some of the ways you’ve worked to make a difference?
This year, R&R Corp. has continued to focus on supporting the communities and independent businesses that are an important part of the beauty industry. Through our relationships with beauty supply stores, business owners, and industry partners, we work to provide reliable products, responsive service, and long-term business relationships. We believe community involvement can happen through everyday business practices as well as organized programs. Supporting independent retailers, listening to their needs, helping our customers grow, and maintaining strong relationships are all ways we strive to make a positive difference. We also continue to look for opportunities to contribute to and support the communities we serve.

What is one lesson your company has learned through its community involvement that you hope to carry forward?
One of the most important lessons we have learned over 27 years is that strong communities are built through long-term relationships. Making a difference is not always about one large event or contribution. Often, it comes from consistently showing up, listening, keeping our commitments, and supporting people over time. As we move forward, we want to continue building relationships based on trust, respect, and mutual success. We believe that when our customers and communities grow stronger, our company grows stronger with them.

In what ways do you believe businesses in the beauty and personal care industry can use their influence to make a positive difference in their community?
The beauty and personal care industry has a unique opportunity because it connects directly with people, confidence, culture, entrepreneurship, and local communities. Businesses in our industry can make a positive difference by supporting independent retailers and entrepreneurs, creating opportunities, promoting responsible business practices, and making quality products accessible to diverse communities. At R&R Corp., we believe beauty is ultimately about people. When companies use their influence not only to promote products but also to support the businesses, professionals, customers, and communities behind the industry, we can create an impact that goes far beyond beauty itself.


OTC Beauty Magazine offers useful business tips and effective selling tools to boost revenue and customer traffic for OTC retailers. The magazine also provides invaluable product knowledge, industry news and insights for retail store owners, manufacturers, distributors and professionals in the barber and beauty supply industry. Contact us: editor@otcbeautymagazine.com

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September 2026

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