Sampling the Holiday Spirit

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While consumers are in the holiday mood, trial size promotions might add a festive and thrifty touch. Tis the season to seek gift ideas as well as new product trends. Why not convince your vendors to trim your shelves with holiday gift packs? As consumers seek value-added gifting ideas in OTC outlets, there is no better way to pad the upcoming year than with trial sizes. Sampling gift packs could be a welcome addition to the hype of the system on two fronts—travel sizes of existing items or trials sizes of new items. Sample sizing is an excellent way to reward loyalty or provide a saleable gift pack. You might consider a trial size bin or free gift with $5.00 purchase. Consumers are often thinking of trying new ideas or new seasonal items.
Keep in mind that Black Friday, Small Business Saturday, and Cyber Monday are just the start of the shopping season. Consumers will begin shopping for convenient and relevant gift items before Thanksgiving. Many consumers think of changing their look or their treatment therapy during the holiday season. This would be an ideal time to sample or cross promote a makeup or treatment item. Trial sizes also make good travel items. TSA-compliant gift-able items are always welcomed by the purchaser and the receiver. Coupons could be added to promote sales in a sluggish new year.
The holiday season is an excellent time to capitalize on the spirit of giving, sampling and stocking-stuffing. Sampling can spur new product sales. It can also be the gift that keeps giving. OTC dealers can lure customers into their database. Trial sizes or special packs can be offered in exchange for emails or for a subscription to a new product “club”.
What better way to reinforce the holiday spirit.