Shave or Not to Shave? That is the Question!

Now that it’s November, you may notice more men coming into your establishment sporting facial hair. It’s not just a fashion trend or a way to keep warm. Guys across the nation are letting their beards grow full speed ahead to promote No-Shave November. This annual event allows men to show their support for cancer prevention, education and research. Some start the month with a beard already intact. Others are starting with a fresh face. By the end of the month, the goal is to raise money for an important cause while striving for the bushiest beard possible.

As a savvy OTC retailer, help your bearded patrons make the most of this noble venture. With winter right around the corner, they’ll need special products more than ever. Cold weather leaves the face especially prone to dryness, flakiness and irritation, even under all that growth. Luckily, there’s Beard Guyz® — a line created just for facial hair care! Each product in their line has an abundance of handpicked moisturizers, conditioners and extracts to give whiskers a boost during growing season.

Beards come in all shapes and sizes. Show off your knowledge when it comes to the fine art of facial hair. Does your customer have scruff? Point out Beard Guyz Beard Butter to help soften the shorter hairs and soothe surrounding skin. If you see a longer beard that might be in need of some taming, recommend Beard Guyz Beard Balm. Are they looking to get in the habit of keeping their beard clean and moisturized? Send them toward Beard Guyz Daily Wash and Deep Conditioner. No matter what, though, your customer is going to need a product that leaves hair soft, and the skin underneath smooth and supple. Tell them to try Beard Guyz Beard Oil. It’s the perfect item for everyday upkeep.

Even though your customers are participating in No-Shave November, don’t forget to suggest ways to keep their facial hair neat and trim. That’s where Van Der Hagen® comes in. Van Der Hagen is bringing old-school back in style with a line of traditional wet shaving products. Your customers deserve a close, smooth shave that goes above and beyond for their skin. Let them know they can line and sculpt their growing facial hair with the Van Der Hagen Traditional Safety Razor. It’s an expert tool, complete with a grooved handle for a no-slip grip and a butterfly head that helps beginners replace blades without a hitch. It gives a superb shave, too. In fact, using a single blade while shaving helps reduce ingrown hairs and razor bumps. The technique is cool and easy to learn, and once they get the hang of it your customers will be hooked.

Step it up a notch and steer customers toward Van Der Hagen’s variety of shave preparations. Shaving is serious business, and it needs to be done right. Most shaving ailments stem from skin sensitivity. Van Der Hagen Shave Oil has a blend of moisturizing oils that keeps skin slick for a better razor glide. Adding another preparation on top, like rich Van Der Hagen Shave Butter or creamy lather from Van Der Hagen Shave Soap, makes for an exceptional shave that leaves skin baby-bottom smooth.

When No-Shave November ends, men will have to decide if they want to keep their newfound facial hair. Now they can choose from one of two great brands to help them with that next step. Even better, in 2018, both Van Der Hagen and Beard Guyz are introducing lines with 100% natural products. New formulations and new products mean better care for shavers and beard growers alike. Whether your customers shave or not, you’re leaving them in good hands with Van Der Hagen and Beard Guyz.

OTC Beauty Magazine offers useful business tips and effective selling tools to boost revenue and customer traffic for OTC retailers. The magazine also provides invaluable product knowledge, industry news and insights for retail store owners, manufacturers, distributors and professionals in the barber and beauty supply industry. Contact us:

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OTC Beauty Magazine

April 2024


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