Stay-At-Home Mom Creates 7-Figure Business Inspired By Daughter’s Struggle With Cradle Cap, Eczema

Cristina’s Curls Becomes Viral Internet Success, Makes Nearly $2 Million In Revenue In First Two Years Of Business


Cristina’s Curls – a natural, organic and handmade children’s hair and skincare product company – has reached nearly $2 million in revenue after starting just two years ago. The company, which was founded by Courtney Smith, an Atlanta stay-at-home mom and former licensed esthetician, was inspired by her daughter’s eczema as an infant.

“Shortly after my daughter was born, I noticed she began to suffer greatly from eczema, sensitive skin and cradle cap,” said Smith, who is a mother of three and previously owned a spa. “I knew the side effects that came with using sterile creams and medications, and I wanted a more holistic approach. But, I could not find what I was looking for in stores, so I created my own in partnership with my husband who is a chemist. That solution has become Cristina’s Curls.”

Amongst the company’s best-selling products are the Nourishing Baby Hair and Scalp Oil, Nourishing Baby Detangler and Tear-free Shampoo and Body Wash.

Smith, who named company after her daughter, has since had massive success helping other mothers who were struggling to find natural remedies for children. After starting the business at home, Smith expanded to a warehouse and hired employees, helping the company sell an average of about 8,000 products per month.

Cristina’s Curls products are organic, handcrafted and paraben free. Product ingredients include a variety of natural plants and herbs including lavender, aloe vera, chamomile, shea and mango butters and coconut, castor and jojoba seed oils. The products cater to children of all ages.

“Of all the products out there, this was a hole in the marketplace, so I am happy to provide a solution that is not only useful, but also much needed by so many infants and children who suffer from the same issues.”

About Cristina’s Curls
Cristina’s Curls was inspired by founder Courtney Smith’s daughter Cristina. Shortly after having her daughter Cristina, she noticed that she suffered from eczema, sensitive skin and cradle cap. As a licensed esthetician, Smith began creating a natural solution for her daughter’s skincare ailments. In late 2020, that solution became Cristina’s Curls, a national baby hair and skincare company with organic, handcrafted and paraben-free products.

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