In the glamorous world of beauty, Ardell stands out as the undisputed leader in false lashes, captivating celebrities, makeup artists, and beauty lovers globally. Known for their unparalleled selection of high-quality lashes suitable for every style and occasion, Ardell has become a staple in makeup kits around the world. From their iconic Wispies™ to their newest innovations, Ardell continues to set the standard in the lash industry. Join us as we explore the secrets behind Ardell’s success, their dedication to excellence, and the exciting future that lies ahead for this beloved brand.
OTC: Ardell is renowned as the leader in false lashes worldwide. Can you share the journey of how the brand achieved this status?
Pam Mixon: Ardell has a rich Pro heritage that started backstage and on the red carpet. As lashes gained popularity through social media and tutorials, we have been the go-to brand for lashionistas. We understand that everyone is unique and has their own version of beautiful and we strive to offer styles that complement a sea of individuality.
OTC: With such a vast selection of high-quality lashes, how does Ardell ensure each product meets the highest standards of excellence?
Pam: We pride ourselves on partnering with only the leading lash manufacturers who are highly trained and extremely thorough. Our product is handmade and reviewed before sending out; our company is committed to only offering the highest quality lashes and adhesives .
OTC: Celebrities and makeup artists frequently use and endorse Ardell lashes. How has this high-profile exposure influenced the brand’s popularity and growth?
Pam: We are extremely proud of our loyal Ardell wearers. Our lashes have been a makeup artist staple for years and we have gained a following through the most trusted source, word of mouth.
OTC: The Wispies™ collection is one of Ardell’s most iconic and beloved lines. What makes Wispies™ so special, and how did they become a fan favorite?
Pam: Wispies is one of our heritage skus that continue to be an everyday fan favorite. Wispies are so special because they are designed to perfectly replicate a natural lash on a comfortable Invisiband. They are your lash, but better.
OTC: Ardell offers lashes for every style and occasion. Can you give us insight into the design and development process behind creating such a diverse range?
Pam: When designing lashes, we first think of the end wearer and how they want to feel. Flirty, natural, glamorous, and we want to make them feel beautiful and comfortable in their lashes.
OTC: How does Ardell stay ahead of beauty trends and continuously innovate in the false lash industry?
Pam: We are constantly looking at industry trends in fashion, beauty and outside factors as well. We also review our existing portfolio frequently to find ways to improve current items or refresh and update styles.
OTC: What exciting new products or collections can beauty enthusiasts look forward to from Ardell in the near future?
Pam: We are excited about the Underlash trend as it has truly revolutionized lash application. Our Seamless Underlash Extensions and Press On Underlash Extensions debuted this year to much popularity.
OTC: How do you plan to continue leading the market in terms of quality and style?
Pam: We are always looking ahead to bring new ideas or styles to the market. We pride ourselves on making beauty fun and accessible for everyone from Pros to at-home lashionistas.
