The Barbering APP-e-tite

We are in a mobile world folks, and if you are not on a mobile platform you will soon be obsolete. The barber shop has finally evolved and so has the tech savvy clients we serve. Although Customer Loyalty Cards are great they cannot guarantee true loyalty if the competition offers better prices, service or convenience.

Now that the economy appears to have turned the corner, progressive barber shops are doing more to compete to hold on to their loyal customers. But the wise barber is competing on quality, service and innovation…not on price alone. The most recent trend in barber shops was the customer loyalty card or membership. “Keep our card in your wallet and when you come back next time I’ll put another stamp on it. After 10 stamps you’ll get a free haircut.”

Some customers will diligently keep the card and produce it after every cut. Other customers will lose their card, share it with their friends or not even bother to take it at all. The printer will keep on stocking you up with new cards and wasting your money in the meantime. Wouldn’t it be wild to see a shop full of clients all holding your loyalty card for a free haircut on a month you need to really pay the bills?

Finally, there is now a better way to really perfect your approach to customer service with little client disconnect. Developing an online platform with an app was originally designed to cut customer waiting time. The idea here is that barbers would be able to inform their customers about their slow time in the shop to help keep butts in the chair. Offer retail opportunities and stay connected to your clientele on social media.

So cut your printing costs, start delivering a world class customer service app for your loyal customers, and create a new stream of revenue by offering your clients an incentive for prepaying for their haircuts. For more information on app development for your organization contact Eric Ramos at or go to Keep up the good work!

Dwayne Thompson, aka “The Barber Ambassador,” is the CEO of The Fade Club LLC, a marketing and promotions company designed to grow the barbering industry through education and brand management. He wears many hats as the founder of The Barber Academy Tour, creator of “The Barbettes,” a term designed to promote female barbers, and the former host of Against the Grain Radio show, the first barber related radio show on Blog Talk Radio. He is a dynamic writer, educator, product broker, consultant and social media expert. He has held several Executive positions with a former barbershop publication and a national health outreach program. Mr. Thompson is also the Founder and Publisher of Tonsorial Times Magazine, “The Official Barbershop Trade Publication” focused on highlighting products, franchises, schools and educators directly connected to the barbering industry. For more information, visit

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July 2024


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