The Beauty Oil Craze is Here to Stay

The buzz is getting louder and oils are everywhere. Regardless of skin concern or skin type, body or face, women or men, everyone is discovering the power of oils. Whether consumers are targeting specific skin issues or looking for overall moisture, oils are the beauty go-to for skin perfection seekers.
The oil phenomenon is not new but it has exploded over recent years. Since ancient times, oils have been touted for their miraculous “cure-all” properties. Even Cleopatra was rumored to have enjoyed the beauty benefits of oils.
Nowadays, consumers are using oils for everything from body and face to hair and nails. More than amazing moisturizers, these beauty oils are loaded with natural antioxidants, vitamins and minerals and are rich in essential fatty acids and do so much more than moisturize the skin. Palmer’s® Cocoa Butter Formula, the US’s #1 Cocoa Butter and Stretch Mark brand was one of the first to bring quality, affordable beauty oils to the mass market. Palmer’s® Cocoa Butter Formula Skin Therapy Oil line of products offer consumers powerful multi-tasking beauty oil solutions that tackle real problems—everything from scars and stretch marks to fine lines and wrinkles and dry, damaged skin.
There are still some consumers who have yet to embrace the oil wave. In the last few decades, oils got a bad rap and “oil-free” was not only preferred but demanded in face care. Cleansers, lotions, makeup and sunscreens were all prominently branded with “oil-free” callouts on their packaging. Among the most common challenges was the belief that oils were heavy and greasy, slow to absorb and not for all skin types, especially oily skin. And if consumers were prone to breakouts, then they shied away from oils completely. Matte was where it was at so consumers steered clear. But as consumers separated fact from fiction, trusted brands like Palmer’s® Cocoa Butter Formula helped consumers discover the power of oils.

Oils—A Closer Look:
o    Oils are lipophilic
o    Oils are fat-loving
o    Oils are fast-absorbing
o    Oils penetrate the skin deeply
o    Oils help prevent water loss
o    Oils provide superior moisturization

No longer limited to the health, specialty or prestige marketplace, beauty oils have entered the mainstream. In 2008, Palmer’s was one of the first mass market beauty brands to offer consumers a multi-purpose therapeutic skin oil with the launch of Palmer’s® Cocoa Butter Formula Skin Therapy Oil. The secret is in the unique Rapidermal Absorption Systeme® which helps Palmer’s ingredients penetrate the epidermal layer of the skin to deliver targeted benefits without greasiness. The Cetesomate-E® Complex is an integral component of the Rapidermal Absorption Systeme®. This lightweight “dry oil” is non-greasy and non-staining and can be used all over the face and body for skin that looks instantly soft and smooth.
It is formulated with Palmer’s® Cocoa Butter, Vitamin E and an exclusive blend of key ingredients including Sesame Oil and Rosehip Oil to help improve the appearance of scars, stretch marks, dry skin, uneven skin tone and fine lines and wrinkles.
When choosing beauty oils, consumers are looking for nature’s most efficacious natural oils in non-greasy, affordable formulations; those rich in antioxidants, vitamins and minerals, and essential fatty acids such as Rosehip Oil, Argan Oil, and Sesame Oil.
An emerging beauty oil trend that’s important to take note of is that of combining multiple oils (as many as 10) into one product. This movement is hotter than ever. This combination of oils provides a super boost to the overall product, collectively magnifying the benefits of the individual oils. By combining up to 10 oils in one formula, brands like Palmer’s® are able to deliver high-performance formulations to the mass market consumer. The combination of oils helps trick the skin by helping deliver active ingredients deeper into the skin and closer to the collagen producing fibroblasts, all without irritation.
Palmer’s® Cocoa Butter Formula Skin Therapy Oil Face combines Pure Cocoa Butter and a blend of 10 Pure Oils, Retinol and Vitamin C to deliver some of the most powerful, anti-aging ingredients available for complexion perfection. It is specially formulated with Cetesomate-E® Complex to deliver targeted anti-aging skin care benefits directly to the face. This lightweight, non-greasy facial oil reduces lines and wrinkles, minimizes moisture loss, and helps firm and even skin tone.
Invite your consumers to explore the beauty oil mystique with Palmer’s® Skin Therapy Oil portfolio of products. Palmer’s® Cocoa Butter Formula Skin Therapy Oil products provide consumers with a full range that caters to both the seasoned and newbie oil consumer. Palmer’s® Cocoa Butter Formula Skin Therapy Oil products include:

–    Palmer’s® Cocoa Butter Formula Skin Therapy Oil
–    Palmer’s® Cocoa Butter Formula Skin Therapy Oil Rosehip
–    Palmer’s® Cocoa Butter Formula Skin Therapy Oil Face
–    Palmer’s® Cocoa Butter Formula Skin Therapy Oil On-the-Go

Hypoallergenic – Mineral-Oil Free – Non-Comedogenic – Paraben-Free
Phthalate Free – Dermatologist tested.

Help your customers discover the power of oils with Palmer’s® Cocoa Butter Formula Skin Therapy Oils. Available at mass, drug and beauty supply stores.

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OTC Beauty Magazine

May 2024


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