The Power of Cross-Selling: Pairing Accessories with Beauty Products

For beauty supply store owners, strategically pairing accessories with complementary beauty products can unlock a world of possibilities, enticing customers to explore new looks and indulge in additional purchases.

Why Cross-Sell Accessories with Beauty Products?

Cross-selling accessories alongside beauty products offer numerous benefits for both customers and retailers. Pairing accessories with beauty products encourages customers to make additional purchases, thereby increasing the average transaction value and maximizing revenue.

Creating Cohesive Displays

The key to successful cross-selling lies in creating cohesive displays that seamlessly integrate accessories with beauty products. Here are some specific examples of accessories to pair together for effective merchandising:

Statement Earrings and Lipstick: Display bold statement earrings alongside vibrant lipstick shades to demonstrate how accessories can complement and accentuate a bold lip color. For example, pair a pair of dramatic chandelier earrings with a rich red lipstick for a glamorous evening look.

Hair Accessories and Styling Tools: Showcase hair accessories such as headbands, hair clips, or scrunchies next to styling tools like hair straighteners or curling irons. Show customers how the right hair accessory can elevate a hairstyle, whether it’s a sleek ponytail adorned with a stylish hair cuff or a bohemian braid accessorized with floral hairpins.

Scarves and Skincare: Pair luxurious silk scarves with skincare products to create a spa-like experience for customers. Show how a silky scarf can add a touch of elegance to a skincare routine, whether it’s wrapping it around the hair while applying a face mask or draping it over the shoulders during a relaxing skincare ritual.

OTC Beauty Magazine offers useful business tips and effective selling tools to boost revenue and customer traffic for OTC retailers. The magazine also provides invaluable product knowledge, industry news and insights for retail store owners, manufacturers, distributors and professionals in the barber and beauty supply industry. Contact us:

Read the latest issue of
OTC Beauty Magazine

July 2024


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