The Products Your Customers Love

The best-selling products on the shelf can tell you a lot about what customers are looking for right now. From flexible hold and defined curls to vibrant color and high-shine styling, these five products are proving to be customer favorites in beauty supply stores. Here’s a closer look at the products driving demand.

Liquid Mousse
This fast drying formula instantly locks hairstyles in place, is humidity resistant, and offers a flake free comb through with no buildup.

Mousse Def Texture Foam
MOUSSE DEF Texture Foam® brings that perfect hold without the helmet hair energy. This award-winning foam defines curls, slicks edges, and keeps your customers’ style bouncing from sunrise to sunset. No crunch, no flakes, just pure texture magic.

Wrapp-It Shine Foaming Lotion
It saves drying time, prevents hardening of the hair and hair breakage, eliminates combing discomfort for your customers and adds fantastic silky sheen instantly with Nairobi’s Wrapp-It.

HiColor HiLights
This rich no-drip crème allows for control of creative techniques and has a quick processing time of only thirty minutes.

RedOne Aqua Hair Wax
RedOne Aqua Hair Wax Red offers a strong hold with a fresh, vibrant scent, perfect for creating bold and structured hairstyles. This water-based formula provides excellent control and shine without making your customers hair feel heavy or greasy.


OTC Beauty Magazine offers useful business tips and effective selling tools to boost revenue and customer traffic for OTC retailers. The magazine also provides invaluable product knowledge, industry news and insights for retail store owners, manufacturers, distributors and professionals in the barber and beauty supply industry. Contact us: editor@otcbeautymagazine.com

Read the latest issue of
OTC Beauty Magazine

September 2026

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