Uncover Your Hair’s Healthy Potential With Hair Masks

Between the damage caused to hair by hot styling tools, daily styling and the seasonal changes – thanks to the humidity of summer and the brittle and drying winter – all of these factors can add up to make your hair look and feel dry, frizzy, and just lifeless. A great product to help combat the impact of these damages are hair masks.
Hair masks were created to help enhance hair softness, add hydration, and in some way, restore your natural tresses. They’re also very versatile, as you can use them in multiple ways, either daily as a heavier conditioner or also as a periodic, deep-conditioning intensive treatment. The consistency of a hair mask is usually thicker than that of a regular conditioner, and when used as a deep treatment, it can be left on the hair anywhere from three to 15 minutes, depending on the hair’s thickness and porosity.
Treatments for hair, such as hair masks, have been around for centuries. It has been said that ancient cultures were known for using concoctions made from fruits, vegetables, and oils to help make their hair shinier, thicker and to maintain the vitality that healthy hair has in spades. The maintenance of hair has long been important to societies of the different ages and can be found in our current culture, as well. Ingredients of the ancient hair mask recipes can still be seen being used in offerings on the market today.
Maui Moisture is an example of one such offering. Maui Moisture’s hair masks were inspired, handpicked and handcrafted by ingredients that can be found on tropical islands like Maui. Most hair masks have deionized, chemically-treated water as their primary ingredient. Maui Moisture masks start with a unique blend of aloe vera juice and are infused with pure coconut water. This product line crafted a variety of hair masks that are rich, creamy, gentle, and all vegan. There are no silicones, no parabens, no gluten, no mineral oil, no sulfated surfactants, and no synthetic dyes in any of the formulas. There’s something suited for all different hair types and textures to help your hair become healthy.
Maui Moisture’s Heal & Hydrate + Shea Butter Hair Mask for dry, damaged hair is a blend of creamy shea butter, rich coconut oil and pure macadamia oil to help soften, quench and repair. For weak, brittle hair, Maui Moisture has their Thicken & Restore + Bamboo Fibers Fortifying Mask. This unique line contains exotic bamboo fibers, rich castor oil and neem oil to strengthen, repair and add density to hair. The Strength & Anti-Breakage + Agave Hair Mask is the choice for chemically damaged hair. Infused with rich agave, hibiscus oil, and pineapple extract, this line is incredible for helping to smooth, heal and quench hair damaged from over processing. For those with curly hair, who are looking for help with curl definition, while adding hydration, there’s the Maui Moisture Curl Quench+Coconut Oil Curl Smoothie. Blended with rich coconut oil, creamy papaya butter and plumeria extract, this line was created to help detangle, defrizz and define curls, all while enhancing softness and body for shiny and bouncy curls, waves, and coils.



Meet Allie Steiner
Allie Steiner is the Community Management Specialist at Vogue International. She spends her days analyzing and talking about the ins and outs of hair and hair care products. She’s a self-proclaimed expert in spotting different hair porosities and can’t live without her cats, fiancé, and hair oils. You can find her most days behind a computer, scouring for the latest beauty articles, analyzing trends in the segment, and chatting with consumers, all with musicals blasting in the background.

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July 2024


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