Understanding Hair Color

When it comes to hair color, chances are your shelves are packed with a variety of options. But do you understand the nuanced differences between each type of product? If not, consider this to be your go-to guide on hair coloring. Learning the basics of coloring will help you better assist your customers.

Temporary Hair Color
This type of hair dye is exactly what it sounds like: temporary. Temporary Hair Dyes like the Curls Unleashed Color Blast coat the outside of the hair shaft, not penetrate it. So in most instances, the color can be washed out with shampoo. This sort of color product is perfect for commitment-phobes who don’t want to be tied to one color for an extended amount of time.

Semi-Permanent Hair Color
These products are perfect for do-it-yourselfers who prefer to color their tresses at home. Even novices can use semi-permanent hair dyes because they are often gently formulated and require no developer. Plus, they last a bit longer than temporary hair dye – usually between 6 to 8 washes. Recommend the VIA Natural Semi-Permanent Hair Color for intense color and gray coverage.

Permanent Hair Color
When you’re ready to commit to a specific color, the Permanent Hair Color is the perfect route to take. Out of all of your color options, however, it requires the most processing. You’ll likely need a developer to activate the color. It will also penetrate your hair the deepest, resulting in a longer-lasting color that is slow to fade. It has high gray coverage and can be used to darken, lighten or even tone the hair, too. There are tons of convenient box colors available, but the Dark and Lovely Go Intense Ultra Vibrant Color has been a customer favorite.

Demi-Permanent Hair Color
Perhaps the best of all worlds, the Demi-Permanent Hair Dyes, penetrates the hair strands but not as deeply as Permanent Hair Dye. But it is ammonia-free, much like Semi-Permanent Hair Color.
Demi-Permanent products are often mixed with a developer, though, so it is prone to last for a longer time than Semi-Permanent dyes.

Hair Bleach
If you’re itching to be blonde, but your hair is dark brown, chances are you will need to bleach your hair to lighten the shade of it. This is what allows hair dye to be deposited into the hair shaft and result in a vibrant hue. Bleach often gets a bad reputation for the potential damage it may cause, but in the hands of a professional, you can quickly get the results you want.

This is a popular alternative for customers who want a natural hair coloring option. Created from the henna plant, henna dye is known to come in a reddish hue. But nowadays, there are tons of colors available in henna-based products. Best of all, these are usually hypoallergenic, which works well for those who have allergic reactions to other hair dyes. If your customers are interested in henna, recommend the Jimy Henna Hair Colour.

Root Touch Up
When you’re graying, there’s nothing worse than having to run to the salon every week for a touch-up color. Root colors are often an easy bet for at-home coloring. Root Touch Ups can come in spray format or even with a mascara wand to cover pesky grays and quickly growing roots. We’re a fan of the Cover Your Gray Root Touch-Up.

OTC Beauty Magazine offers useful business tips and effective selling tools to boost revenue and customer traffic for OTC retailers. The magazine also provides invaluable product knowledge, industry news and insights for retail store owners, manufacturers, distributors and professionals in the barber and beauty supply industry. Contact us: editor@otcbeautymagazine.com

Read the latest issue of
OTC Beauty Magazine

July 2024


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