Why Customer Loyalty Matters

Imagine this scenario. The weather is beautiful, you’ve had a steady flow of customers, and your team has been energized all day. Right before you close you ask your last customer, “How did you hear about us?.” They respond, “My best friend loves this place. I’ve been meaning to come for a while.” It is a wonderful response at the end of a perfect day. Now you can go home and relax with a smile, knowing that your hard work is paying off.

Customer loyalty is the secret sauce of the most successful businesses. When people like you, your product, and feel special, they will keep coming back for more each time. According to Bond, a customer experience platform, 79% of consumers say they will stick with a brand that offers loyalty rewards.

What is a Customer Loyalty Program?

A customer loyalty program is a system where a business offers rewards like discounts and freebies to show customers they are appreciated. It’s a great way to offer a more engaging customer experience. Take a look at three ways to incorporate customer loyalty programs to reward your customers for their support.

#1 Points programs are a very popular option because it’s pretty seamless. Your customers can redeem points for credit toward their next purchase or giveaways. You can give them a loyalty card or use a mobile app for them to keep track.

#2 Tier programs have different levels and once your customer spends a certain amount, it unlocks higher levels with perks. You could have a gold level, diamond level, and platinum level. If possible, create names for each level that align with your marketing strategy.

#3 Referral Programs are where your customers get rewards for sharing your products with friends and family.


OTC Beauty Magazine offers useful business tips and effective selling tools to boost revenue and customer traffic for OTC retailers. The magazine also provides invaluable product knowledge, industry news and insights for retail store owners, manufacturers, distributors and professionals in the barber and beauty supply industry. Contact us: editor@otcbeautymagazine.com

Read the latest issue of
OTC Beauty Magazine

September 2022

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