For decades, göt2b has been synonymous with fearless style and high-performance hold. Now, the brand…
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Tiffany Rose is no stranger to transformation. Before launching one of the internet’s most talked-about…
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StyleCraft has become a trusted favorite among barbers, stylists, and retailers by blending high-powered engineering…
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Ampro has earned its place as a heritage brand, trusted across generations for its performance…
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When it comes to hair thinning, consumers are looking for more than just cosmetic quick…
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As we enter 2026, it feels like the perfect moment to pause, reset, and lean…
ARDELL Beauty, a leader in lash innovation and development for over 50 years, is excited…
RETAILERS
Running a beauty supply store isn’t just about having the right products—it’s about building relationships…
HAIR
Every style tells a story and your customers deserve products that honor their individuality while…
KNOWLEDGE TO KNOW
Beauty supply stores are filled with tools that can transform hair: rollers, baby pins, wrap…
CURRENT ISSUE
BUSINESS TIPS
4 Tips to Score Your P.R. Goals By Russell Trahan Recent statistics show that more than 29 million people play in some form of a fantasy football league. ESPN reports more…
BEAUTY
Let’s be real—beauty shopping isn’t what it used to be. The post-pandemic world has changed how people browse, buy, and think about stores. Foot traffic has stabilized, shoppers are more intentional, and…
Jayda Audrick’s career has always been guided by intuition, creativity, and a deep understanding of identity. What began in fashion styling—helping individuals express who they are through what they wear—has evolved into…
How Beauty Supply Store Owners Can Inspire Festive, Elegant Hairstyles This Season The holidays always bring a desire for elevated beauty—sleek silhouettes, luminous makeup, and hairstyles that feel worthy of the season’s…
manufacturer PROFILE
DAY IN THE LIFE
This month’s Day in the Life features Tamika Gibson, Owner and CEO of The Hair Diagram — the visionary brand behind the beloved Bold Hold line. A licensed cosmetologist and educator with…
This month’s Day in the Life feature spotlights Jonathan Roberts, Director of Sales at Estyle. With a mission to “inspire everyone to shape their own style story,” Jonathan ensures that Eco Style…
This month’s Day in the Life feature takes you behind the scenes with Trenell Harris, Senior Director of Sales and Business Development at Bevel. Whether he’s mapping retail strategies or championing Bevel’s…
Where guidance meets growth—from shelf to sale. As demand for men’s products continues to rise, beauty supply stores have an opportunity to connect with a customer base that’s loyal, discerning, and always…
