Beauty Industry, Staying Strong!

Western Buying Conference 2017- Bally’s Hotel & Conference Center, Las Vegas

The Western Buying Conference held their 32nd show this January. It was a huge success! With distributorship attendance up 20 percent and overall attendance up 15 percent this year, WBC continues to expand. This year, the conference, which is usually held Monday and Tuesday in the third full week of January, was moved to Sunday and Monday. This move allowed one of the industry’s top distributors to have a summit the dates following the show. This also provided the opportunity for the heads of many exhibiting companies to attend both the WBC and the summit.

Once again, WBC was sponsored by 13 western rep groups; had 157 exhibitors and a total count of 214 booths. WBC also provided meeting rooms for 4 full-service distributorships who held successful meetings throughout Sunday and Monday. The WBC would also like to thank the many rep groups outside the western territory for supporting their show. These rep groups held booths and brought in numerous exhibitors and attendees.

A sold-out floor on Sunday and Monday made this year’s WBC notably lively. The party Sunday night was well attended with good food, drinks and dancing with music provided by DJ Erio. Then, it was back to business as usual on Monday as many exhibitors closed deals with attendees before show’s end.  We would like to thank everyone for their support in making WBC 2017 a greatly attended and a widely successful show AGAIN this year.


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