The ABCs of Digital Marketing

According to the Harvard Business Review and the post-COVID CMO survey, social media marketing spending saw a 74 percent lift in 2020. In addition, traditional marketing activity was projected to decline during…

Customer Favorites

When it comes to style definition, hold and deep hydration, these brands are the perfect match. Check out the Jinny Top 5 so you know the products that customers keep coming back…

Make The Most of Your Post

More than half of the world uses social media. According to Smartinsights.com and research by The Global WebIndex, 59% of the world’s population uses social media, with the average daily usage being…

Using Video To Reach The Largest Market Audience

People love videos. If you need convincing, consider that YouTube is the second-largest platform in the world. There are over 2.1 billion monthly active users worldwide, and a staggering 500 videos per…

Overcoming Lack of Support

Tips for Knowing When to Ask For Help   No single person, no matter how intelligent or experienced, can understand everything there is to know about a given job. Questions will come…

Grooming Essentials

When it comes to grooming, it’s important to have the right combination of products to offer your customers. Check out these coloring, trimming, and conditioning products that are the Top 5 at…

Creating The Vision

Visualization is one of the most powerful tools to train your brain for success. It is an essential tool that helps us rewire the brain. A vision board is a collage of…


OTC Beauty Magazine offers useful business tips and effective selling tools to boost revenue and customer traffic for OTC retailers. The magazine also provides invaluable product knowledge, industry news and insights for retail store owners, manufacturers, distributors and professionals in the barber and beauty supply industry. Contact us: editor@otcbeautymagazine.com

Read the latest issue of
OTC Beauty Magazine

January 2023

Instagram

Stay in the Know!

From the newest products to the latest in acquisitions and mergers, if you want to be in know of what’s going on in the multicultural beauty industry, you’ve come to the right place!

Just sign up below and you’ll receive updates right to your inbox!

You have Successfully Subscribed!