The ABCs of Digital Marketing

According to the Harvard Business Review and the post-COVID CMO survey, social media marketing spending saw a 74 percent lift in 2020. In addition, traditional marketing activity was projected to decline during…

ARDELL UNVEILS NAKED SHAPEWEAR

The Next Evolution in Naked Lashes ARDELL Beauty is excited to announce the latest iteration of its beloved Naked collection with the launch of Naked Shapewear.Elevating its lash category with a bold,…


OTC Beauty Magazine offers useful business tips and effective selling tools to boost revenue and customer traffic for OTC retailers. The magazine also provides invaluable product knowledge, industry news and insights for retail store owners, manufacturers, distributors and professionals in the barber and beauty supply industry. Contact us: editor@otcbeautymagazine.com

Read the latest issue of
OTC Beauty Magazine

July 2025

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