Small Steps, Big Impact

How to Foster Incremental Innovation at Work By Kate Zabriskie When people hear the word “innovation,” they often think of groundbreaking products, disruptive technologies, or revolutionary ideas. But not every improvement needs…

Trend Report: Bead It Your Way

Why Variety Matters When Merchandising Back-to-School Hair Accessories Back-to-school season is a time when customers are looking for fresh ways to express their personal style. From students preparing for the first day…

Back-to-School Beauty Blueprint

How TikTok Trends Can Transform Your Store Into a Beauty Destination Back-to-school shopping has always been about more than notebooks and school supplies. For today’s students, it is also about confidence, self-expression,…

Defined, Set, Sold

Top-selling styling staples your customers rely on for polished, everyday looksBack-to-school season brings a surge of customers looking for quick, reliable styling solutions, and these top-selling essentials deliver every time. From neat…


OTC Beauty Magazine offers useful business tips and effective selling tools to boost revenue and customer traffic for OTC retailers. The magazine also provides invaluable product knowledge, industry news and insights for retail store owners, manufacturers, distributors and professionals in the barber and beauty supply industry. Contact us: editor@otcbeautymagazine.com

Read the latest issue of
OTC Beauty Magazine

August 2026

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