The ABCs of Digital Marketing

According to the Harvard Business Review and the post-COVID CMO survey, social media marketing spending saw a 74 percent lift in 2020. In addition, traditional marketing activity was projected to decline during…

Making The Right Plan

To stay ahead in the game and maximize the sales of men’s grooming products in your shop, developing a targeted plan specifically tailored to these products is crucial. Once you implement any…

Men’s Grooming 101

Quality products and tools have the power to be transformative. More and more people are using personal style and grooming as a form of self expression. Check out the Jinny Top 5…


This year there are a ton of great options for shavers. On my channel, the YouTube Barber Academy, we put them through the gauntlet and came up with some winners. The testing…

Supreme Definition

The main two components of a great style are hydration and hold. Here are a few of Jinny’s most popular selling items that keep customers coming back for more.   1. Item…

Business Sustainability

Tips and Ideas to Help Small Business Owners   Being a small business owner is a major role. It takes a lot of time, patience and energy to sustain a successful business.       Here…

OTC Beauty Magazine offers useful business tips and effective selling tools to boost revenue and customer traffic for OTC retailers. The magazine also provides invaluable product knowledge, industry news and insights for retail store owners, manufacturers, distributors and professionals in the barber and beauty supply industry. Contact us:

Read the latest issue of
OTC Beauty Magazine

June 2023


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