The ABCs of Digital Marketing

According to the Harvard Business Review and the post-COVID CMO survey, social media marketing spending saw a 74 percent lift in 2020. In addition, traditional marketing activity was projected to decline during…

Expert Advice from Sauce Beauty

At Sauce Beauty, we believe that hair care should be an indulgent and transformative experience. As beauty supply owners, you play a pivotal role in introducing your customers to products that not…

Essential Hair Care Products

Elevate your customer’s hair care routine with our selection of top-notch products. From pomades and gels for sleek styling to medicated conditioners and growth stimulators, these essentials cater to various hair types…

Embracing the Cactus

A Step-by-Step Guide to Navigating Difficult Conversations “I don’t like confrontation, but I’m tired of his abuse. He signed me up for another committee without asking.” “I know I need to say…


OTC Beauty Magazine offers useful business tips and effective selling tools to boost revenue and customer traffic for OTC retailers. The magazine also provides invaluable product knowledge, industry news and insights for retail store owners, manufacturers, distributors and professionals in the barber and beauty supply industry. Contact us: editor@otcbeautymagazine.com

Read the latest issue of
OTC Beauty Magazine

July 2024

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