According to the Harvard Business Review and the post-COVID CMO survey, social media marketing spending saw a 74 percent lift in 2020. In addition, traditional marketing activity was projected to decline during…
The holiday season is the perfect time to connect with customers and boost sales through engaging events and workshops. Here are nine tips for beauty supply owners to create memorable holiday-themed experiences…
OGX is thrilled to introduce Rosemary Mint, a powerful clarifying blend formulated to remove oil, residue, and product buildup, delivering a fresh start for healthier, more vibrant hair. Infused with rosemary and…
As a beauty supply owner, offering your customers innovative solutions that cater to their specific hair concerns can set your store apart. In this feature, we spotlight five standout products designed to…
Turkesha McIvy, owner of Nappy Styles and a second-generation marketer, is passionate about celebrating natural hair. Nappy Styles creates products that reflect authentic, everyday styles while staying ahead of trends in the…
Alejo Cerrato, Vice President of Marketing at Ampro Industries, Inc., shares the story behind one of the most trusted brands in hair care. With over 80 years of experience, Ampro has kept…
As a beauty supply owner, understanding the dynamics of skincare and cosmetics is crucial for success in a competitive market. Selling skincare and cosmetics goes beyond just offering products; it’s about creating…
By Lexie Dy Running a beauty supply store is more than just stocking the latest products and building loyal customer relationships; it’s also about managing finances to keep your business flourishing. Effective…
As a beauty supply owner, offering your customers innovative solutions that cater to their specific hair concerns can set your store apart. In this feature, we spotlight five standout products designed to…
How a Manager Can Solve Conflict Between Employees: 5 Steps to Use Now By Julie Gowthorpe, PhD, RSW “Sort it out on your own,” is no longer an option for businesses when…