The ABCs of Digital Marketing

According to the Harvard Business Review and the post-COVID CMO survey, social media marketing spending saw a 74 percent lift in 2020. In addition, traditional marketing activity was projected to decline during…

Top Trends

From luxurious moisturizing solutions to exquisite conditioning treatments and high-gloss shine enhancers, these products have captured the hearts of beauty enthusiasts worldwide. Check out the top 5 Jinny selling products.   Extraordinary…

The Green Wave Sweeping the Beauty Industry

In today’s ever-evolving beauty landscape, the allure of eco-friendly and sustainable cosmetics is captivating consumers and transforming the industry. As a beauty supply owner, understanding and embracing this shift toward sustainability can…


Strategies for Maximizing Holiday Revenue  As the year draws to a close, successfully navigating holiday sales requires careful planning, a well-thought-out strategy, and the ability to adapt to ever-changing consumer demands. Here…

OTC Beauty Magazine offers useful business tips and effective selling tools to boost revenue and customer traffic for OTC retailers. The magazine also provides invaluable product knowledge, industry news and insights for retail store owners, manufacturers, distributors and professionals in the barber and beauty supply industry. Contact us:

Read the latest issue of
OTC Beauty Magazine

December 2023


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