Extended Season and Expanded Reason

The holiday season is celebrated by an increasing number of cultures and religions, both Christian and non-Christian. Some celebrate the season for no reason at all. This year the holiday season will begin as early as Diwali in early November. Hanukkah follows in the first full week of December. Christmas and the Epiphany will be the focus until the beginning of January. Shopping for these occasion starts NOW! The one common theme, no matter the culture, is gifting, glitter and glamour. Holiday celebrations call for festivities and festivities call for holiday looks. Your customers want to look their best as they honor their beliefs.

Holiday brilliance for this year’s season will be represented by metallic, pearly and twinkly designs. When it’s the holidays, sparkle will be welcomed in fashion, hair color, makeup and skin glitter. Each of the holiday cultures celebrates lights—whether candles or glittering makeup. Every customer will celebrate the reason for the season in a varied and ornate tribute. The release of holiday themes and styles has become akin to the debut of clothing lines at NY Fashion Week. The industry as a whole waits with bated breath to see what looks designers are banking on to drive the festive marketplace. Silver and gold will make a resurgence for 2015, joined by bronze, copper and jeweled tones. Don’t forget the gifting of ornaments and jewel-lit hair accessories. Your customers will rejoice in the reverence of the holiday season and Santa by shopping early and often.

OTC Beauty Magazine offers useful business tips and effective selling tools to boost revenue and customer traffic for OTC retailers. The magazine also provides invaluable product knowledge, industry news and insights for retail store owners, manufacturers, distributors and professionals in the barber and beauty supply industry. Contact us: editor@otcbeautymagazine.com

Read the latest issue of
OTC Beauty Magazine

May 2024


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