The beauty industry will no longer rely on stereotypical beauty standards. Inclusivity versus diversity in marketing will determine the...
Author: Elayne McClaine
Elayne McClaine has identified and developed emerging domestic and global trends in hair care, skin care and other consumer categories for such firms as Chesebrough-Pond’s, Revlon and Pharmacia (div. of Pfizer). Her expertise in therapeutic treatments for hair, skin and scalp led to the creation of the Women’s Institute for Fine and Thinning Hair, sponsored by Rogaine. McClaine has been acknowledged by the American Academy of Dermatologists for marketing and promotional excellence. ESME Market Specialists, LLC consults with firms that require expertise in strategy development, multicultural marketing and account planning.
The beauty industry is usually known for its charitable contributions and cause-related marketing efforts. From the early days of...
Nearly 10 million Americans identify themselves as either multiracial or multicultural. That’s nearly half of this country’s millennial generation....
OTC clients with children will be consistent shoppers from the pigtail and cornrow years to the weave and wig...
Innovation in skincare is evolving into an array of basic claims delivered with technological sophistication. Facial and body skincare...
Men’s grooming is driven by the bare facts—the skin must be cleansed, hydrated, and protected. As many men remove...
The beauty of nature is a product story that will never get old. From skin to hair to scalp...
Color forecasts for the upcoming year are reminiscent of a revival. Fashion and beauty icons selected the top 10...
There is a brush for every purpose. Sophisticated OTC consumers are using brushes to cleanse, invigorate, detangle, conceal and...
