How should you sell it?

This month’s topic is . . .

Summer Hair care

With the balmy summer months officially upon us, many struggle to keep their hair moisturized and frizz free. Whether natural or relaxed, multicultural shoppers will flock to OTC stores to find a remedy for their hair woes. 

What products can customers look for to keep the humidity at bay this season?

“Being natural or relaxed, we all have that one thing in common: humidity! Products you should look for in the stores would be products that have apple cider vinegar, avocado, aloe vera, honey and also flaxseed in them. These ingredients will help you get through the summer months easy. It’s so important to look at the ingredients in all of your hair products that you buy. That would definitely make your choice easy and educate you.”


Miown Bell, Education/Marketing Development Consumer Relation Manager

AFAM Concept, Inc.



어떻게 판매 해야 할 것인가?

이번 달의 주제는…   여름 모발 관리 입니다.


여름이 다가옴으로써, 많은 사람들의 모발은 촉촉함과는 거리가 멀어지고 곱슬곱슬해져 가고 있을 것입니다. 자연 머리이든 그렇지 않든, 많은 다문화 소비자들은 OTC 상점에 때로 몰려 들어 머리에 대한 고민의 해결방안을 찾으려 할 것입니다.

여름철에 습도와의 전쟁을 준비하기 위해 어떤 제품을 찾아야 할까요?

“자연 모발이든 화학 처리를 한 모발이든 공통점이 있습니다: 바로 습도이지요! 여러분이 상점에서 찾아야 할 상품에는 사과즙 발효 식초, 아보카도, 알로에 베라, 꿀, 아마씨 등이 첨가 돼 있어야 합니다. 이런 재료들을 통해 여름을 잘 이겨낼 수 있습니다. 구입하시는 모발 상품에 어떤 성분이 첨가됐는지 확인하는 것은 매우 중요합니다. 그런 과정을 통해 제품에 대한 지식을 높이고 선택의 폭을 줄일 수 있는 것이지요.”


Miown Bell
교육/마케팅 소비자 관계 매니저
AFAM Concept, Inc.

OTC Beauty Magazine offers useful business tips and effective selling tools to boost revenue and customer traffic for OTC retailers. The magazine also provides invaluable product knowledge, industry news and insights for retail store owners, manufacturers, distributors and professionals in the barber and beauty supply industry. Contact us:

Read the latest issue of
OTC Beauty Magazine

May 2024


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