In a category where tools are judged in real time by their performance, consistency, and results—brand longevity isn’t accidental, it’s built. For Megan Salinas, Director of Brand & Integrated Marketing, her role spans product storytelling, education, and retail support, helping translate a century-old legacy into a modern experience for barbers, stylists, beauty supply owners, and at-home users alike. We spoke with Salinas about how Andis continues to evolve its product lineup, what today’s grooming consumer expects from their tools, and why trust remains the brand’s most important finish.
Can you tell us your name and your role at Andis?
I’m Megan Salinas, Director of Brand & Integrated Marketing at Andis. My role is focused on connecting our products, education, and marketing efforts with the people who use and sell our tools every day. Whether it’s supporting beauty supply stores, serving professionals, or helping consumers find the right grooming solution, my goal is to make sure the Andis experience delivers value at every step.
What drew you to work for Andis, and what makes the brand meaningful to you?
I was drawn to Andis because of the culture and the people. What makes the brand meaningful to me is the opportunity to work closely with passionate communities like barbers, stylists, and groomers. It’s an industry you don’t fully appreciate until you’re part of it, and I’ve enjoyed learning their unique needs and helping support their success.
Andis has built a strong reputation over the years. What do you see as the key factors behind the brand’s continued success?
Andis has built trust over generations, always rooted in listening to our customers, and in recent years, we’ve strengthened that focus even further. We use that feedback to refine our products, respond to changing industry needs, and evolve as the market changes. That willingness to listen and adapt has been a key part of our continued success.
There’s been a lot of interest in your kits, including the Insight Slim, Ultra Trim, and Ultra Clip. What was the motivation behind introducing these bundled solutions?
We know today’s consumers are looking for value without sacrificing quality. These kits were designed to provide a complete grooming solution in one package, giving customers the tools they need to achieve their desired look while making the purchasing decision simple and cost-effective.
How do these kits help simplify the purchasing decision for both consumers and beauty supply store owners?
For consumers, the kits remove the guesswork by providing a complete solution in one package. They don’t have to figure out which tools work together or what they might be missing. For beauty supply store owners, it creates an easy recommendation. It’s a trusted, value-driven solution that gives customers everything they need in one purchase.
For store owners, what features or performance benefits should they highlight when selling these kits?
While value is important, performance starts with the blade. A quality blade helps deliver a smoother, more consistent cut and can make all the difference in the grooming experience. Blade innovation has been at the core of Andis for more than 100 years, and that expertise is reflected in every kit we offer. Consumers get the convenience of a complete solution along with the trusted performance Andis is known for.
How is Andis addressing the growing demand for at-home grooming solutions while still serving professional barbers and stylists?
At Andis, we’ve always focused on meeting the needs of both professionals and at-home users. Professional barbers and stylists continue to inspire much of our innovation, and we’re focused on bringing that expertise into solutions that are accessible for at home users. Whether someone is earning a living with our tools or using them to maintain their look at home, our goal is to deliver the quality, performance, and reliability they’re looking for.
What trends are you currently seeing in the clipper and trimmer category?
One trend we’re seeing is the growing importance of education. Consumers have more information at their fingertips than ever before, but they still want the confidence that they’re making the right choice. That creates an opportunity for beauty supply stores to serve as trusted advisors, helping customers understand their options and find the best solution for their needs.
How do you support beauty supply stores in terms of education, merchandising, or in-store marketing?
We support beauty supply stores through a combination of education, merchandising, and marketing resources. From product training and educational content to point-of-sale materials and in store displays, our goal is to help retailers confidently engage customers and make the shopping experience as simple as possible
What types of marketing or social media content have you seen resonate most with consumers when it comes to promoting Andis tools?
Some of the most effective content comes directly from barbers and stylists. Consumers trust professionals who use these tools every day, so seeing real demonstrations, tips, and techniques helps them understand the value of the product and gives them confidence in their purchase.
Are there any recent partnerships, collaborations, or campaigns that have been especially impactful for the brand?
One collaboration that was especially meaningful was our partnership with Kenny Duncan on the Envy® II Clipper. Kenny has been an Andis educator for more than 20 years and has made a lasting impact on the barbering industry. The collaboration was both a celebration of his legacy and a reflection of the strong relationships we’ve built with the professionals who help shape our brand and inspire future innovation.
What is it about the Andis experience that turns first-time buyers into repeat customers?
It starts with trust. When customers purchase an Andis product, they expect quality and reliability, and we work hard to deliver on that promise. When a tool performs well, lasts over time, and meets their needs, it creates confidence in the brand and keeps customers coming back.
Looking ahead, what can retailers expect from Andis in terms of innovation and new product development?
Retailers can expect Andis to continue balancing innovation with the heritage that has made the brand a trusted name in grooming. A great example is the recent launch of the reimagined T-Outliner®. We took one of the most iconic tools in our history and reimagined it for today’s barber while preserving the blade performance that helped establish the standard for trimmers. That’s the approach we’ll continue to take: respecting what professionals have trusted for generations while finding new ways to elevate performance and the user experience.
