Nail art has reached global proportions. Worldwide runway trends are immediately available to OTC consumers. Intricate multi-media designs with polish, metallic materials, crystals, pearls and beads are used to create drama—from abstract art to replicas of foodstuffs. Consumers can now purchase at-home gel and art nail kits. At-home nail care and cures are also becoming an essential investment. Fractured nails are more evident as consumers follow artsy trends of layering designs on top of synthetic acrylics and glues. Your clients will need strengtheners, shields and moisture restorers to counteract the abuse in the name of art.
Consumers and nail professionals both need base coats, strengtheners and staining treatments to remedy the effects of art. Nail texturing is so globally popular, even men are wearing dimensional art and colors. K-Nail trends are Asian-inspired techniques which use filing techniques, see-through art and 3-D gels to make miniature sculptures on the canvas on one’s nail bed. OTC shelves should stock the before and after care products for nails that are the canvas for art.
Nail art has taken on a further dimension—all the way to the moon. Many consumers are wearing polish designs that represent 50% half-moon. At the base of the moon-shaped design there will be glitter, texture and raised art. These high fashion trends reached the inner-city streets in a manner of months. All of this design must come off. The care and curing of nails and cuticles will be as big a business as the nail art and design.