For 2016 consumers will seek solutions that are beyond DIY (Do It Yourself) remedies. This will be true for health, hair and beauty. They will seek salon quality implements and products. They will juice their beauty regimen in a Ninja blender. And they will expect their OTCs to reflect the DIY remedies they are learning about. The beauty and wellness they want results from both internal and external regimens. Consumers get the connection that a blended juice is just as powerful as any concoction coming from a jar or sprayer. Wellness and anti-aging diets and practices will find their place among skin, hair and even fragrance elixirs. Even more interesting will be the connection that consumers will draw to medical and cosmeceutical cures for cleansing, hydrating and protecting their hair and skin. This year your customers will be in charge. Information about wellness-driven solutions will be investigated online. Online sales for beauty products have increased 20% from a year ago. Consumers want to be certain that products offer wholesomeness and results at a decent price. Consumers will defer visits to mass retailers as they are four times more likely to use mobile devices to research product choices.
How does Ninja beauty make its way to the OTC shelves? Introduce beauty beverages as an impulse purchase. Tie regimens to online sales and educative content. Feature products or appliances that are dermatologist recommended. Most importantly, be aware that the OTC consumer will be juiced up to get their internal beauty benefits at Ninja speed.
