I’m not sure I realized I was on the cusp of a trend when I started my own public relations firm more than 25 years ago. Like any entrepreneur, I was focused…
This will be the year of coaching and advising your consumers. Many brands will have marketing supported by in-store computer technology, mobile and online skin coaching. Skin care merchandising will require knowledge…
February 2016: The twenty-nine days devoted to love. This Valentine’s season is the perfect time to glam yourself up and pursue a new love interest, or heat up your current one. Regardless…
Keys for Planning Annual Sales and Marketing Goals Each fourth quarter as the New Year approaches, it’s prudent to prepare a profitability plan for the coming year, especially with respect to your…
Skin care is a subject I have visited a few times in the past and yet there is never enough space in my segment to address the challenges and mistakes men make…
Cleanse face and body with a gentle moisturizer. Keep nails neat and tidy by incorporating a nail brush into your daily cleansing routine. Co-wash hair 1-2 times weekly. Exfoliate: Use a natural…
We are no stranger to it, but the cold weather continually imposes extra stress on skin. Be sure this season your customers are armed with the best and newest tools to keep…
6 Practical Tips that Drive Sales When you are focused on creating a team culture of customer service, it is important to realize how generational differences can impact the selling process. That…
You spent a great deal of time and energy to get your beauty supply store up and running, the last thing you want to happen is to become a victim of theft.…
